Mktg Comm Specialist

Zimmer Biomet; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A global medical technology leader in Barcelona is seeking a Digital Marketing Specialist to develop and manage digital marketing channels. This role entails analyzing and improving the company’s online presence, managing SEO, PPC, and social media marketing. The ideal candidate will have a Bachelor's degree and a minimum of 3 years of relevant experience, along with strong communication skills and analytical thinking to drive the company's digital marketing strategies.

Servicios

Flexible working environment

Wellness incentives

Employee resource groups

Formación

• Minimum 3 years’ experience in communications and/or digital marketing.
• Experience managing SEO, PPC, and email marketing.
• Understanding of online marketing best practices and strategies.

Responsabilidades

• Develop and manage digital marketing channels.
• Analyse and improve the company's website and social media presence.
• Plan and control budget for all digital assets.

Conocimientos

SEO

PPC

Email marketing

Social media marketing

Communication skills

Analytical thinking

Educación

Bachelor's degree in marketing or related field

Descripción del empleo

At Zimmer Biomet, we believe in pushing the boundaries of innovation and driving our mission forward. As a global medical technology leader for nearly 100 years, a patient’s mobility is enhanced by a Zimmer Biomet product or technology every 8 seconds.

As a Zimmer Biomet team member, you will share in our commitment to providing mobility and renewed life to people around the world. To support our talent team, we focus on development opportunities, robust employee resource groups (ERGs), a flexible working environment, location specific competitive total rewards, wellness incentives and a culture of recognition and performance awards. We are committed to creating an environment where every team member feels included, respected, empowered and recognised.

Mission ,Tasks and Responsibilities

The Digital Marketing Specialist is responsible for the development, management and maintenance of Zimmer Biomet's various digital marketing channels to help achieve the company's strategic and business objectives. Working closely with internal stakeholders, this person provides the tools, infrastructure and analytics necessary to effectively design and execute digital marketing campaigns, maintain the company's online and social media presence to reach and influence its target audience.

In this role, he / she will conduct the following activities :

Researches technologies and reviews them for inclusion in the organisation's business promotion plan

Evaluates and adjusts the performance of the company's digital assets such as zimmerbiomet.com and social media channels

Research data on competitors, market conditions and customers to improve service delivery

Plan and control the budget for all digital assets

Analyse and improve the content, design and functionality of the company's website

Manage online products and brand campaigns to increase brand awareness

Oversee digital marketing strategies, such as social media campaigns

Use SEO and other techniques to improve the company's popularity and online presence

Designing workable strategies to improve traffic to the company's website and social media channels

Responsibilities in terms of quality and HSE

Respect, at his / her level, the procedures, instructions, guidelines, wearing of PPE (Personal Protective Equipment) related to the quality and HSE (Health, Safety and Environment) management system

Check, at his / her level, the application of procedures, instructions and guidelines related to the quality and HSE management system.

Participate in the continuous improvement of the quality and HSE management system.

Report any quality and HSE incidents and implement, at his / her level, corrective and preventive actions to remedy them

Job Description, Required Skills and Profile

The Digital Marketing Specialist has a degree in digital marketing and has had initial successful experience in a similar role, and has at least a Bachelor's degree in communications, marketing, digital marketing or a related field.

He / she also has the following skills :

Minimum 3 years’ experience in communications and / or digital marketing

Experience and ability to manage SEO, PPC and email marketing to enhance the company's digital marketing efforts

Understanding of online marketing best practices, strategies and concepts

Experience in social media marketing and how to leverage the medium to grow the business

Specialist skills

Good communication skills, both verbal and written

Ability to multi-task

Ability to work accurately and under pressure

Analytical thinking

A strong networker

Ability to work with little or no supervision.

Languages

English

Any other language is a plus

Travel conditions : Up to 5% of the total

EOE / M / F / Vet / Disability

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