MEU MarTech Lead: CRM & Data Platform Owner

Mondelēz International; Madrid; On-site; EUR 90,000 - 120,000; Full time

Job summary

Mondelēz International is seeking a hands-on Technical Lead to own the marketing technology landscape across Europe. You will oversee the planning and execution of software and applications, leading an internal team and partnering with external suppliers to deliver regional and global solutions.

You will deploy and operate CRM platforms, ensure GDPR compliance, web accessibility, and work with system integrators to go‑live.

Qualifications

• 5 to 7 years in marketing technology, IT solution delivery or digital platform support.

Responsibilities

• Own regional MarTech platform reliability end to end — integrations, performance, monitoring, technical debt remediation
• Act as the MEU technical point of contact for global digital marketing products; deploy consumer data and CRM platforms to new markets from discovery through go‑live
• Support local markets from campaign brief to launch — translate marketing plans into lead‑gen integration, data model configuration and use‑case fitment
• Partner with Architecture, Platform and Technical Product teams to make the right technology choices, including scoping and costing new campaigns
• Own SIT and UAT execution — test‑plan approval, defect management, quality gates — and take partner‑built integrations through to go‑live
• Implement and evidence GDPR compliance across MEU: consent, retention, data subject requests, local rules (e.g. CNIL), working directly with the DPO and legal
• Ensure brand websites meet WCAG 2.2 Level A and are ready for the European Accessibility Act; manage the accessibility monitoring platform
• Provide technical support for the Away From Home (B2B) team: CRM, data integrations, web developments; package B2B use cases for global reuse
• Define data‑quality scope, metrics and validation checks; apply Security and Responsible AI principles across platforms
• Build and maintain deployment playbooks, technical documentation and enablement materials so markets can onboard efficiently and self‑serve
• Direct system integrators and agencies on build, run and support; act as the escalation point across the MEU partner ecosystem

Skills

Staff management

Large‑scale software services

Service delivery

Program management

Technical background

System integration

Process orientation

Business processes

GDPR compliance

SIT/UAT

Technical documentation

Tools

Braze

OneTrust

BigQuery

SQL

ETL

Job description

Mondelēz International is seeking a hands-on Technical Lead to own the marketing technology landscape across Europe. You will oversee the planning and execution of software and applications, leading an internal team and partnering with external suppliers to deliver regional and global solutions.

You will deploy and operate CRM platforms, ensure GDPR compliance, web accessibility, and work with system integrators to go‑live.