MarTech Product Owner (CRM & Platforms)

SIX; Madrid; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

SIX is strengthening its Marketing & Communications capabilities through a modern, integrated MarTech ecosystem. The MarTech Product Owner connects business priorities across Marketing, Sales and Digital with scalable platform solutions, owning the target architecture and roadmap across CRM, automation, web, data and consent technologies.

Working with IT and external partners, you ensure a governed, compliant MarTech foundation that enables future-ready capabilities and strong stakeholder

Qualifications

• Proven experience as a MarTech architect or product owner in a complex organisation.
• Strong knowledge of CRM, CDP, marketing automation, CMS/DAM and analytics.
• Experience in vendor management, onboarding and service delivery.
• Ability to translate business needs into scalable platform capabilities with privacy considerations.

Responsabilités

• Own the MarTech target architecture across CRM, CDP, consent, automation, web and data.
• Define and maintain the MarTech roadmap, including platform selection and onboarding.
• Steer vendors and system integrators and manage SLAs with IT.
• Govern platform demand, standards, and compliance to avoid duplication.
• Translate marketing and sales needs into scalable capabilities with privacy by design.

Connaissances

MarTech architecture

Product owner

Stakeholder alignment

Privacy by design

AI use cases translation

Outils

CRM

CDP

CMS/DAM

Web analytics

Databricks

Integration patterns

Description du poste

SIX is strengthening its Marketing & Communications capabilities through a modern, integrated MarTech ecosystem. The MarTech Product Owner connects business priorities across Marketing, Sales and Digital with scalable platform solutions. The role owns the target architecture, integration design and roadmap across CRM, automation, web, data and consent technologies. Working with IT, Legal & Compliance and external partners, it ensures a governed, compliant and future-ready MarTech foundation.

What You Will Do

• Own the MarTech target architecture and integration design across CRM, CDP, consent, automation, web, analytics and Databricks.
• Define and maintain the MarTech roadmap, including platform selection, rationalisation and onboarding.
• Steer vendors, agencies and system integrators, and manage service interfaces and SLAs with IT.
• Govern platform demand, standards and adjacent initiatives to ensure integration, compliance and avoid duplication.
• Translate Marketing, Sales and Digital needs into scalable capabilities, including privacy-by-design consent and tracking solutions.

What You Bring

• Proven experience as a MarTech architect, platform product owner or solution lead in a complex organisation.
• Strong knowledge of CRM, CDP, marketing automation, CMS/DAM, web analytics and integration patterns.
• Experience in platform selection, vendor and system-integrator management, onboarding and service delivery.
• Ability to combine business, technology, data, governance, consent and privacy-by-design requirements.
• Product-owner mindset with strong prioritisation, stakeholder alignment and experience translating AI use cases into platform requirements.