Medical writer

An onsite search expert focuses on making a website search engine friendly by adjusting certain elements of the website. This is also known as on-site SEO, which focuses on changes that can be made to a website to improve rankings. Onsite search optimization aims to get customers the products they want quickly.

Technical Skills:

• Create a robust on-site search strategy for digital direct business.
• Own on-site search regionally, contributing to company-wide knowledge by sharing the best practices with stakeholders.
• Always ensure best relevancy for the on-site searches.
• Continuously increase the click-through rate and conversion rate for the keywords being searched on site stores.
• Continuous optimization of the search bar results (pinning, boosts, Berry, synonymous, popular search keywords, redirects, etc.).
• Optimization of search result page (SRP) dash facet optimization, product spotlights, category links, promotion banners, campaigns, etc.
• Plan and execute upsell and cross-sell campaigns on various real estates on the stores by leveraging the tools capabilities.
• Work together with the e-commerce merchandising team on a roadmap and create and execute optimization activities.
• Perform keyword search in coordination with business objectives to optimize existing on-site search experience and define new opportunities.
• Address pain points for the search keywords and improve the relevancy/result accordingly.
• Quality control to ensure the best relevancy and end-to-end experience (audit and analyze).
• Provide feedback to the merchandising team on the performance of keywords and recommend plans to improve the click-through rate of low performing keywords.
• Minimize the search result pages with 0 results to avoid exits from the online stores.
• Communicate performance and initiative status to stakeholders in monthly business reviews.
• Stay on top of the trends related to search and on-site search optimization and leverage applicable practices to fuel growth in the online store ecosystem.
• Leverage the tool to personalize on-site search experiences based on user behavior, browsing history, etc.
• Data Analytics + Campaign management knowledge + Data Obsession.
• SQL Knowledge, web analytics (HTML).
• No interaction with SEO Team. Only interaction with Merchandising + Adv teams NPI and campaigns. Analyzing Google Analytics Data and making insights.