Martech Strategist - [SOQ-958]

Omega CRM, A Merkle; Pamplona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Martech Strategist to enhance their martech stack practice. This role is pivotal in shaping marketing automation, personalization, and intelligence strategies. You will leverage your expertise to analyze business needs and collaborate with cross-functional teams to design innovative solutions that elevate customer experience. This dynamic position offers the opportunity to work with cutting-edge technology and engage with clients in a consultative capacity. Join a forward-thinking company committed to driving business transformation and delivering exceptional results through technology and data.

Servicios

Permanent contract

Flexible Schedule

Certifications plan

Home Office

Flexible retribution

Health insurance

Professional development

Formación

• 2+ years of experience in MarTech/AdTech pre-sales processes.
• Skilled in translating technology into business solutions.

Responsabilidades

• Design and advise on marketing and technology solutions.
• Act as a business analyst to map business needs with martech tools.

Conocimientos

Marketing Automation

Salesforce Marketing Cloud

Data Driven Marketing

Problem-solving

Campaign Management

Customer Segmentation

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Salesforce Data Cloud

CRM Solutions

Web Analytics Tools

Descripción del empleo

Omega CRM is a Merkle & Dentsu company, leader in development of Customer Experience services, with +20 years of experience in the use of Technology applied to Marketing and providing a unique Customer Relationship with mainly focus on Innovation is looking for a Martech Strategist to grow our martech stack practice, who is passionate about shifting boundaries of marketing and technology with a holistic approach and special focus on marketing automation, personalization and intelligence with cutting edge technology and suppliers.

As an important member of the Marketing Services department, this role should integrate strategic thinking, problem-solving skills and cross-functional collaboration to execute on marketing strategy, drive innovation and business results. Moreover, it must understand not only the practical applications of the marketing craft but the technology we now use to make it happen.

Success in this role will utilize past experience to analyze business needs, partner with Omega business development, operations and tech teams, to design evolutive roadmaps to improve Customer Experience maturity for Omega CRM current and potential clients, with a consultancy and pre-sales approach.

ROLE RESPONSIBILITIES

• Design, advise and pre-sales of marketing and technology solutions to help Omega CRM clients evolve in their digital maturity and relationship with their clients.
• Design of an evolutionary roadmap to improve martech capabilities with business improvement objectives, combining the development of client capabilities with the implementation of marketing tools.
• Participation in collaboration proposals with potential clients focusing on the design of solutions from a technical point of view and with a focus on business.
• Act as a business analyst to map business needs (KPIs) with development of client capabilities, both through services and implementation projects of martech tools.
• Participation in projects: detailed definition of customer experience improvement strategies with a focus on Marketing Automation and improving the relationship with consumers in their complete life cycle.
• Research and recommend new marketing technology products. Potentially overseeing training of marketing software and customer adoption.
• Guarantee Integration of marketing technology products with non-marketing systems.
• Train and support marketing technology products.
• Understanding of marketing technology products integrations and building blocks.
• Serving as super-user and product evangelist for the full stack of Martech products. Lead and inspire marketing tech initiatives throughout the company.
• Overseeing marketing intelligence and providing actionable insight to clients or internal stakeholders.
• Accompanying marketing corporate team to marketing events, demos and client locations.
• Delivering presentations and performing product demonstrations.
• Research market trends and associated technologies to identify the most impactful opportunities and trendy topics.

YOUR KNOWLEDGE AND SKILLS

• Minimum 2 years' experience specifying MarTech / Adtech pre-sales processes.
• Skilled at translating technology into solutions that solve business problems.
• Proven working experience in leading Salesforce Marketing Cloud (SFMC) CRM solutions or other similar products.
• Understanding of Customer Data Platform concept and specific knowledge of Salesforce Data Cloud.
• Deep understanding of Marketing Automation, Personalization, Data Driven Marketing (DDM), Multitouch Attribution (MTA), Audiences Management and Web Analytics.
• Strong experience in Campaign / CRM / Direct Marketing, preferably within an agency or consultancy.
• Previous experience within digital advertising.

Will be a plus:

• Search engine optimization, Customer segmentation, Paid search, Social media, Paid media, Email marketing, Lead generation and Database management.
• Experience with supporting multiple implementation work-streams simultaneously.
• Strong collaboration and communication skills while working with SME's, C-Levels, PMO and business users / stakeholders to drive business analysis / user requirements.
• Self-motivated, creative person with analytical, problem-solving, organizational, and interpersonal skills and the ability to adapt quickly to shifting priorities.
• Great negotiation, persuasion, and problem-solving skills.
• Exceptional organizational and time management skills.
• Passionate technologist and Innovative visionary.

What do we offer

• Permanent contract.
• Flexible Schedule. We make it easy. Balance your professional and personal life.
• Certifications plan. Improve your skills and get the official certificate from our main partners.
• Home Office. You decide and we support you.
• Flexible retribution (public transport ticket, Ticket restaurant, ...).
• Health insurance.
• OMEGA in action. Our commitment to a better society is not just an intention.
• Professional development: Evolve, grow and get where you want to go.

About us

We are a digital global company whose mission is to accelerate the business experience (BX) of its customers. In concrete terms, our 360 solutions allow business transformation and acceleration by means of technology and data applied to Customer #OmnichannelExperiences in fields such as #CustomerServices, #eCommerce, #Analytics or #Marketing. We target companies from different fields such as: #Retail, #LifeandSciences, #Manufacturing but also #Education, #NonProfit, #NGO etc. We are one of the top 3 partners of #Salesforce in Europe. Our team is composed of more than 530 people of 24 nationalities based in Spain and France, who have wide knowledge and experience that understands business processes and technology while enjoying what it does. Key to our success is the knowledge of our people. We are an innovation and Outstanding Knowledge award-winning, Salesforce Consulting Partner.

Our priority is the well-being of the team. We foster a collaborative culture, involved and supported by our company values: #Talent, #flexibility, #commitment and #innovation. We bring them to everything we do. #TogetherWeGrow