Martech Strategist

Omega CRM; Madrid; Híbrido; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Martech Strategist to enhance its martech stack practice. This role focuses on marketing automation, personalization, and intelligence, leveraging cutting-edge technology to drive innovation and achieve business results. As a key member of the Marketing Services department, you'll collaborate with cross-functional teams to design strategies that elevate customer experience maturity. If you're passionate about technology and looking to make a significant impact in a dynamic environment, this opportunity is perfect for you.

Servicios

Permanent contract

Flexible schedule

Remote work support

Certification programs

Health insurance

Corporate social responsibility initiatives

Opportunities for professional growth

Formación

• 2+ years of experience in MarTech/AdTech business development.
• Ability to translate technology into business solutions.

Responsabilidades

• Design and pre-sell marketing technology solutions for clients.
• Create roadmaps to improve martech capabilities aligned with business objectives.

Conocimientos

MarTech/AdTech business development

Salesforce Marketing Cloud

Customer Data Platforms

Marketing Automation

Data-Driven Marketing

Web Analytics

Campaign/CRM/Direct Marketing

Digital Advertising

Educación

Bachelor's degree in computer science

Bachelor's degree in IT

Bachelor's degree in marketing

Bachelor's degree in business

Herramientas

Salesforce Marketing Cloud

Customer Data Platforms

Descripción del empleo

Omega CRM is a Merkle & Dentsu company, leader in the development of Customer Experience services, with over 20 years of experience in technology applied to marketing and providing unique customer relationships. The company is seeking a Martech Strategist to expand its martech stack practice, focusing on marketing automation, personalization, and intelligence with cutting-edge technology and suppliers.

As a key member of the Marketing Services department, this role requires strategic thinking, problem-solving skills, and cross-functional collaboration to execute marketing strategies, drive innovation, and achieve business results. The candidate must understand both the practical applications of marketing and the technology used to implement them.

Success in this role involves analyzing business needs, partnering with Omega's business development, operations, and tech teams to design roadmaps that enhance customer experience maturity for current and potential clients, adopting a consultancy and pre-sales approach.

Role Responsibilities

1. Design, advise, and pre-sell marketing and technology solutions to help OmegaCRM clients evolve digitally and strengthen customer relationships.
2. Create evolutionary roadmaps to improve martech capabilities aligned with business objectives, developing client capabilities alongside marketing tool implementation.
3. Participate in collaborative proposals focusing on technical and business solution design for potential clients.
4. Act as a business analyst to map business needs (KPIs) with client capabilities development through services and martech implementation projects.
5. Define detailed strategies for customer experience improvement, emphasizing marketing automation and lifecycle relationship enhancement.
6. Research and recommend new marketing technology products, potentially overseeing training and adoption.
7. Ensure integration of marketing technology products with other systems.
8. Train and support marketing technology tools.
9. Understand marketing technology integrations and building blocks.
10. Serve as super-user and product evangelist for the full martech stack, leading initiatives across the company.
11. Oversee marketing intelligence and provide actionable insights to clients and stakeholders.
12. Support marketing events, demos, and client visits.
13. Deliver presentations and product demonstrations.
14. Research market trends and emerging technologies to identify impactful opportunities.

Knowledge and Skills Required

• At least 2 years' experience in MarTech/AdTech business development.
• Bachelor's degree in computer science, IT, marketing, business, or related fields.
• Ability to translate technology into business solutions.
• Proven experience with Salesforce Marketing Cloud (SFMC) or similar CRM solutions.
• Knowledge of Customer Data Platforms, especially Salesforce Data Cloud.
• Deep understanding of Marketing Automation, Personalization, Data-Driven Marketing, Multitouch Attribution, Audience Management, and Web Analytics.
• Experience in Campaign/CRM/Direct Marketing, preferably within an agency or consultancy.
• Previous digital advertising experience.

Additional Skills (Plus)

• SEO, customer segmentation, paid search, social media, paid media, email marketing, lead generation, database management.
• Experience managing multiple implementation workstreams.
• Strong collaboration and communication skills with SMEs, C-Levels, PMOs, and stakeholders.
• Self-motivated, creative, analytical, and adaptable to shifting priorities.
• Excellent negotiation, persuasion, organizational, and time management skills.
• Passionate about technology and innovation.

What We Offer

• Permanent contract.
• Flexible schedule and remote work support.
• Certification programs with main partners.
• Health insurance.
• Corporate social responsibility initiatives.
• Opportunities for professional growth.

About Us

We are a global digital company dedicated to accelerating business experiences through technology and data, focusing on omnichannel customer experiences in sectors like retail, life sciences, manufacturing, education, non-profit, and NGOs. As a top Salesforce partner in Europe, our diverse team of over 500 professionals from 24 nationalities values collaboration, innovation, and continuous learning. Our success is rooted in our people’s knowledge, and we prioritize their well-being and development.