Marketing Strategy & Operations Lead

The Knot Worldwide; Madrid; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An innovative company is searching for a Strategy & Operations Lead to enhance data-driven decision-making and strategic planning across international markets. This pivotal role offers a unique opportunity to collaborate with diverse teams, ensuring that data insights translate into impactful marketing strategies. With a focus on operational efficiency and continuous improvement, you will play a crucial role in shaping the company's approach to brand awareness and customer engagement. If you're passionate about data and strategy, this is the perfect opportunity to drive significant change in a dynamic environment.

Formación

• 5+ years in brand strategy or planning roles.
• Proficiency in SQL, Excel, and Google Sheets for data analysis.

Responsabilidades

• Own data, measurement, and reporting systems to support decision-making.
• Lead team operations by managing key meetings and aligning workflows.

Conocimientos

Brand Strategy

Data Analysis

Communication Skills

Problem-Solving

Attention to Detail

Analytical Skills

Educación

Bachelor's Degree

Herramientas

Google Sheets

SQL

Excel

Google Analytics

Snowflake

Qlik

Descripción del empleo

The Knot Worldwide is seeking an energetic and detail-oriented Strategy & Operations Lead to bridge data, insights, strategic planning, and execution. Reporting directly to the Vice President of International Marketing, this person will act as the Chief of Staff for our international markets and brands, collaborating with key stakeholders across Brand Marketing, Media & Measurement, Email / CRM, Product, Editorial, and Sales.

Our international markets include 13 countries and 13 brands across 5 languages. The Strategy & Operations Lead will ensure teams have a single source of truth for company, market, and campaign data; work with the VP to translate data into strategic guidance; and develop internal processes and systems for efficient operation.

This role offers limitless internal and career growth opportunities, providing a front-row seat to how company strategies are adapted locally and implemented to create impact. You will gain visibility into every part of the Marketing organization and collaborate with key stakeholders.

Responsibilities:

1. Own data, measurement, and reporting systems to support decision-making and marketing strategies. Collaborate with leadership to define KPIs, design measurement frameworks, and translate campaign data into insights for brand awareness, customer acquisition, and lifetime value. Manage data collection, analysis, and presentation, crafting narratives that align stakeholders.
2. Require strong knowledge of Google Sheets, a growth mindset to learn internal data tools, ability to correlate metrics, and identify trends and influences.
3. Work with data science, creative, and channel marketing teams to ensure campaigns are underpinned by accurate, real-time analytics and post-campaign analysis. Bring clarity to complex data in a fast-paced environment, helping scale impact.
4. Lead team operations by managing key meetings such as weekly leadership, monthly ‘All Hands,’ and supporting the annual Marketing Summit. Act as the central connector among teams—Consumer, Vendor, Creative, CRM, Insights, and Media—aligning workflows and streamlining processes.
5. Support and coach the Consumer and Vendor Strategy & Operations Associates, refining their processes and scope. Identify operational improvements, implement change management, and foster a culture of continuous improvement.

Successful Candidates Have:

• 5+ years in brand strategy or planning roles
• Ability to synthesize information and extract key insights
• Excellent communication skills tailored to diverse audiences and markets
• Proven experience in strategic marketing at enterprise/brand and product levels
• Experience in media strategy and marketing analytics
• Strong organizational, attention to detail, and communication skills
• Proficiency in SQL, Excel, and Google Sheets for data analysis
• Experience with Snowflake, Google Analytics, or Qlik is a plus
• Willingness to work flexible hours as needed
• Strong presence and ability to collaborate with senior leadership
• Outstanding written, verbal, analytical, and presentation skills
• Problem-solving, analytical skills, and effective time management