Marketing Specialist 市场专员

BYD Harmony Auto Spain; Bilbao; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading automotive company is seeking a Marketing Specialist to develop and implement effective brand strategies at their Madrid dealership. The ideal candidate will have a Bachelor's degree, over two years of marketing experience, and strong skills in communication and project management. This role offers opportunities for career advancement in a dynamic environment.

Servicios

Opportunities for professional development and advancement

Fast-paced, challenging, and rewarding work environment

Formación

• More than 2 years of experience as a marketing specialist, preferably in automotive.
• Fluent in Spanish and English; proficiency in Chinese is a plus.

Responsabilidades

• Plan brand strategies, analyze competitors, and conduct product surveys.
• Organize and manage the marketing team.
• Develop product promotion strategies and manage third-party communications.

Conocimientos

Communication

Coordination

Project Management

Goal Orientation

Educación

Bachelor's degree or higher

Descripción del empleo

We are currently looking for a motivated Marketing Specialist to join our team at BYD Dealership in Madrid.

Responsibilities :

• Plan and formulate brand strategies, analyze market competitors' products, conduct product surveys, and identify customers' real needs for automotive products. Collaborate with the brand and sales departments to improve marketing strategies.
• Organize and manage the marketing team.
• Develop and implement product promotion strategies, including product portfolio strategies, lifecycle management, and positioning strategies for vehicle launches.
• Manage communication and coordination with third-party partners.

Qualifications :

• Bachelor's degree or higher, with over 2 years of experience as a marketing specialist; experience in the automotive sales industry is preferred.
• Strong goal orientation, excellent communication, coordination, and project management skills.
• Fluent in Spanish and English; proficiency in Chinese is advantageous.

Benefits :

• Opportunities for professional development and advancement.
• A fast-paced, challenging, and rewarding work environment.

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