Marketing Specialist - retail company

TN Spain; Madrid; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a digital marketing expert with a strong background in CRM and social media management. This role involves collaborating with teams to enhance e-commerce strategies, optimize customer retention, and manage organic social media channels. The ideal candidate will have a proven track record in digital marketing, strong analytical skills, and the ability to drive engagement through innovative campaigns. Join a dynamic environment that values professional development and offers flexibility with remote work options. If you are passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Servicios

Professional development

One day of remote work per week

Health insurance

Intensive workday on Fridays and during summer

Formación

• 3+ years in digital marketing with a focus on CRM and social media management.
• Strong analytical skills to interpret data and drive insights.

Responsabilidades

• Collaborate with the E-commerce Manager to optimize marketing initiatives.
• Manage CRM initiatives and analyze customer data for retention.

Conocimientos

CRM workflows

Segmentation

Lifecycle marketing

Analytical skills

Google Ads

Meta Ads Manager

Canva

Google Analytics

Hotjar

Social media management

Educación

Bachelor's degree in Marketing or related field

Herramientas

Google Ads

Meta Ads Manager

Google Analytics

Descripción del empleo

Social network you want to login/join with:

Client:

Page Personnel

Location:

Madrid, Spain

Job Category:

Other

EU work permit required:

Yes

Job Views:

2

Posted:

01.04.2025

Expiry Date:

16.05.2025

Job Description:

At least 3+ years in digital marketing

E-commerce Strategy and Performance

• Collaborate with the E-commerce Manager to align marketing initiatives with overall e-commerce goals, focusing on traffic growth, retention, and conversion rate optimization (CRO).
• Coordinate with external paid media agencies for execution of campaigns (Google Ads, Meta Ads, TikTok Ads, Programmatic), ensuring performance aligns with KPIs, ROI targets, and brand positioning.
• Monitor and analyze campaign performance, providing actionable insights and recommendations to optimize results.
• Assist in developing and executing A/B testing plans in collaboration with the e-commerce team to drive continuous improvement.

CRM and Customer Retention

• Manage and optimize CRM initiatives, including email marketing workflows, segmentation strategies, and automated campaigns to improve customer retention and lifetime value.
• Collaborate with internal teams to ensure personalized and targeted communication across all customer touchpoints.
• Analyze customer data and behaviors to identify trends, opportunities, and areas for engagement improvement.
• Report on CRM performance metrics such as open rates, click-through rates, churn, and retention rates, delivering actionable insights for optimization.

Organic Social Media Management

• Oversee day-to-day operations of organic social media channels (Instagram, Facebook, TikTok, LinkedIn), ensuring alignment with brand strategy and objectives.
• Develop and maintain a social media content calendar in collaboration with the Community Director to drive engagement, organic growth, and brand visibility.
• Monitor and analyze organic traffic, audience growth, and engagement performance, iterating on strategies based on insights.

Community Engagement Collaboration

• Support the Community Director in developing initiatives to engage and grow the community across social and community platforms.
• Coordinate community-focused events such as webinars, live sessions, and meetups to foster interaction and build stronger relationships.
• Develop content for community-driven campaigns, including newsletters, blogs, and social media posts that align with the community's needs.

Experience

• At least 3+ years in digital marketing, with experience in social media management, paid campaigns, or CRM operations. Experience in B2B or e-commerce is a plus.

Skills

• Strong understanding of CRM workflows, segmentation, and lifecycle marketing.
• Analytical skills with the ability to interpret data and deliver actionable insights.
• Familiarity in tools like Google Ads, Meta Ads Manager, Canva.
• Familiarity with analytics platforms (Google Analytics, Hotjar) and social media scheduling tools.
• Excellent organizational skills with the ability to manage multiple campaigns and tasks simultaneously.

Soft Skills

• Strong communicator with a collaborative mindset.
• Detail-oriented and highly organized, with a proactive attitude.
• Comfortable working in a fast-paced, dynamic environment.

Languages

• Bilingual proficiency in Spanish and English is required.

Benefits

• Professional development
• One day of remote work per week
• Health insurance
• Intensive workday on Fridays and during summer