Marketing Specialist, Lhh Spain

LHH (Global); Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A global professional services firm in Madrid is seeking a Marketing Specialist to enhance digital presence and generate leads. Ideal candidates should have 3-5 years of experience in B2B and B2C marketing, strong skills in digital campaigns, and be proficient in English. This full-time role offers the opportunity to shape multi-channel strategies and collaborate on brand initiatives.

Formación

• 3-5 years of experience in B2B and B2C marketing and lead generation.
• Hands-on experience with SEM, email marketing, social media management, and marketing automation.
• Experience coordinating virtual and in-person events.
• Fluent in English (C1 minimum).

Responsabilidades

• Develop and execute multi-channel marketing strategies to increase brand awareness.
• Manage and optimize digital campaigns for lead generation.
• Design content plans for social media engagement.
• Build and manage email campaigns tailored to audience segments.
• Support event planning and marketing efforts.

Conocimientos

B2B and B2C marketing

Digital campaign optimization

Email marketing

Social media management

Analytical skills

Proactive and organized

Herramientas

Pardot

Salesforce

Hootsuite

Descripción del empleo

Marketing Specialist

Location: Madrid

Full-time | Reports to: Head of Marketing

Are you passionate about digital marketing, brand building, and lead generation? At LHH Spain, we're looking for a Marketing Specialist to support our public employment and training projects by boosting visibility, generating leads, and managing our digital presence.

Your Mission

Develop and execute multi-channel marketing strategies to increase brand awareness and generate qualified leads in the B2B and B2C markets.

Key Responsibilities

Digital Marketing & Lead Generation

• Develop and optimize digital campaigns (SEM, LinkedIn Ads, X/Twitter Ads) aligned with audience targeting goals.
• Manage and update website content, blog posts, landing pages, and CTAs to maximize SEO and conversions.
• Track and analyze campaign KPIs (CTR, ROI, conversion rates), applying performance-driven insights.
• Plan and execute integrated lead generation strategies across paid and organic channels.
• Collaborate with sales teams to align MQL/SQ/PQL definitions and improve funnel conversion.

Social Media Content Strategy

• Design and implement content plans that drive brand visibility, engagement, and leads across LinkedIn and other channels.
• Create and schedule engaging, brand-aligned posts using tools like Hootsuite.
• Monitor engagement and audience growth, optimizing posts based on analytics.
• Collaborate with internal teams or agencies to produce creative assets (banners, infographics, videos).

Website & SEO Management

• Coordinate with stakeholders to develop and maintain SEO-optimized pages.
• Ensure on-page SEO best practices are applied.
• Propose and develop new web sections aligned with business priorities and campaigns.

CRM & Email Marketing

• Build and manage email campaigns in Pardot and Salesforce, tailored to audience segments.
• Design automated journeys, newsletters, and drip campaigns with clear goals.
• Create forms and landing pages to nurture leads.
• Monitor campaign metrics and optimize performance.

Events & Brand Activation

• Support the planning and marketing of online and in-person events.
• Coordinate marketing assets and communications for events.
• Develop speaker materials, invitations, registration pages, and post-event content.
• Ensure brand consistency across all event materials.

Collaboration & Asset Development

• Work with internal teams and external agencies to produce campaigns and materials.
• Create content assets aligned with audience insights and campaign goals.
• Ensure campaigns are adapted to local markets while maintaining brand coherence.

What We’re Looking For

• 3-5 years of experience in B2B and B2C marketing and lead generation.
• Hands-on experience with SEM, email marketing, social media management, and marketing automation.
• Experience coordinating virtual and in-person events.
• Strong analytical skills to interpret metrics and optimize performance.
• Fluent in English (C1 minimum).
• Proactive, collaborative, highly organized, with excellent communication skills.