Marketing Specialist, IE Business School (Temporary)

IE University; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Una institución educativa transformadora busca un Especialista en Marketing para unirse a su equipo internacional. En esta emocionante posición, serás responsable de crear e implementar planes de marketing estratégicos para programas de negocios y comunicación. Trabajarás en un entorno dinámico, colaborando con diversos departamentos para impulsar la inscripción y la conciencia de los programas. Si tienes una mentalidad innovadora y te apasiona la educación, esta es la oportunidad perfecta para dejar tu huella en el mundo académico.

Formación

• 3+ años de experiencia en marketing, preferiblemente en educación superior.
• Fuerte capacidad analítica y experiencia en investigación de mercado.

Responsabilidades

• Desarrollar e implementar planes de marketing para el portafolio de programas.
• Analizar tendencias del mercado y realizar ajustes en las estrategias de marketing.

Conocimientos

Habilidades analíticas

Comunicación efectiva

Pensamiento creativo

Gestión de proyectos

Trabajo en equipo

Educación

Máster en Marketing

Licenciatura en Administración de Empresas

Descripción del empleo

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University Marketing Department is looking for an Marketing Specialist (Temporary) to join its team!

The Marketing Specialist – IE Business School is responsible for creating and executing strategic marketing plans to promote specialized business, marketing and communication undergraduate and master programs. This role requires a strong understanding of market dynamics, competitor activities, and student needs to develop effective marketing strategies that drive enrollment and program awareness.

Why IE University?

With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.

Our Purpose

At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.

Our spirit of innovation and entrepreneurship has allowed us to drive change and constantly stay at the cutting edge of higher education. And through diversity, we have harnessed the power of people while also understanding and embracing the importance of humanities.

Our People

At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are looking for a person to join a full-time position in Madrid.

Responsibilities

Your role as Marketing Specialist (Temporary) will involve:

• Develop and implement comprehensive marketing plans for the program portfolio.
• Work closely with academic departments to understand the unique offerings of each program and develop tailored marketing strategies.
• Analyze market trends, competitor activities, and student insights to refine and enhance marketing strategies for the specified programs.
• Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
• Oversee the successful launching of new programs, coordinating with relevant stakeholders to ensure seamless execution.
• Monitor and report on the effectiveness of marketing campaigns for the assigned programs, making data-driven decisions to optimize performance.
• Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
• Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
• Work closely with the Brand and Marketing Leadership Team to ensure alignment with overall brand strategies and drive student enrollment.
• Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of the assigned programs, ensuring alignment and synergy.

Qualifications

To thrive in this role, you should have:

• Master’s degree from a top university in Marketing, Business Administration, or a related field desirable.
• 3+ years of experience in marketing, preferably in higher education or a related industry.
• Strong analytical skills and experience with market research and data analysis.
• Excellent communication and interpersonal skills.
• Experience in developing and executing strategic marketing plans.
• Ability to work effectively in a cross-functional team environment.
• Strong project management skills.
• Creative thinking and problem-solving abilities.

It’s time to bring your best and make your mark. Now the choice is yours!

If you want to be part of this educational revolution, we invite you to apply and be part of our amazing team at IE University.