Marketing Specialist - Denza

BYD Europe; Comunidad Valenciana; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a Marketing Specialist to drive brand-building initiatives for a luxury automotive brand in Spain. This exciting role involves developing marketing strategies, creating engaging content for social media, and analyzing campaign performance to foster market growth. The ideal candidate will possess strong analytical and communication skills, with a passion for luxury branding. Join a dynamic team dedicated to promoting sustainable technology and making a positive impact in the automotive industry. If you're eager to contribute to a zero-emission future, this opportunity is perfect for you.

Servicios

Commuting Allowance

Team Building Events

Employee Learning Opportunities

Formación

• 5+ years of experience in marketing for a luxury brand.
• Strong organizational skills and ability to adapt to a dynamic environment.

Responsabilidades

• Develop and execute marketing strategies for a luxury automotive brand.
• Monitor and analyze marketing campaign performance for insights.

Conocimientos

Analytical Skills

Attention to Detail

Creative Thinking

Problem-Solving Skills

Communication Skills

Educación

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Descripción del empleo

DENZA was founded in 2010 jointly by Mercedes-Benz, the "inventor of ICE vehicles" and BYD, the "leader of New Energy Vehicles", both embracing the beautiful vision of realizing the future of electric mobility, with complementary advantages and strong alliance. Since its inception, DENZA has adhered to the strategic positioning of only providing new energy premium vehicles, and always shared and co-created with users to build an intelligent and safe new premium car brand with more sensory value for users.

About the role

As a Marketing Specialist for DENZA, you will support the development and execution of brand-building initiatives in the local market, focusing on demand generation and market growth. This role requires strong analytical skills, attention to detail, and the ability to collaborate effectively with cross-functional teams to align marketing activities with business goals.

This role reports directly to the Marketing Manager for DENZA in Spain.

The Key responsibilities will be:

1. Assist in developing and executing marketing strategies for the launch of an automotive luxury brand in Spain.
2. Identify target audiences and create detailed buyer personas.
3. Collaborate with the marketing team to create content for social media and website updates.
4. Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for improvement.
5. Assist in organizing and coordinating promotional events and activities.
6. Track and report on project progress and team activities to central function.

Required skills, qualifications and experience:

1. Bachelor's degree in Marketing, Business Administration, or a related field.
2. Minimum 5 years of experience in marketing for a luxury brand.
3. Strong organizational skills and attention to detail.
4. Creative thinking and problem-solving skills.
5. Excellent verbal and written communication skills.
6. Ability to adapt to a fast-paced and dynamic work environment.

We offer:

1. Job in a fast-growing company and industry which represents sustainable technology.
2. Performance and experience based competitive remuneration, commuting allowance.
3. Team building events and employee learning opportunities.

Our purpose is to build a zero-emission future that reconnects humanity with nature and a world of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team.