Marketing Specialist : B2B Demand Generation

Qustodio; Barcelona; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

An innovative firm is seeking a B2B Demand Generation Marketing Specialist to join their dynamic team in Barcelona. This role offers the chance to craft impactful marketing strategies that resonate with international schools in EMEA and LATAM. You'll collaborate with a global team to create engaging content and execute campaigns, all while contributing to a mission that prioritizes child safety online. With opportunities for professional growth and a supportive work culture, this position promises both challenges and rewards in a fast-growing technology environment.

Servicios

Private Health Insurance

Flexible working hours

Daily fruit and beverages supply

In-house training and team building events

23 days of holidays per year

Formación

• 3+ years in creative demand generation marketing.
• Strong understanding of digital marketing channels and tools.

Responsabilidades

• Develop and implement a compelling marketing strategy.
• Create and manage engaging content across various platforms.
• Analyze marketing effectiveness and adjust strategies accordingly.

Conocimientos

Demand Generation Marketing

Digital Marketing Channels

Content Creation

Data Analysis

Bilingual Communication (Spanish & English)

Descripción del empleo

Social network you want to login/join with:

Marketing Specialist: B2B Demand Generation, Barcelona

Location: Barcelona, Spain

Job Category: Information Technology

EU work permit required: Yes

Job Reference:

bl97o2ru

Job Views:

1

Posted:

07.05.2025

Expiry Date:

21.06.2025

Job Description:

Want to deliver tech with purpose, with people who care?

Use your marketing skills to help keep children safe online.

Who we are?

Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the ‘Qoria’ brand in EMEA. Our solutions are utilized by schools, school districts and their parental communities to protect children from seeing harmful content online, to identify children at risk based on their digital behaviors and to ensure teachers maintain focus and safe learning in the digital classroom. 27k schools and 6 million parents depend on our solutions to keep 23 million children safe in 100+ countries around the world.

What's the opportunity?

We're seeking a B2B Demand Generation Marketing Specialist to help us attract international schools in EMEA and LATAM. This role involves developing and implementing a marketing strategy that tells a compelling story and engages our audience at every stage of their journey. The ideal candidate will be bilingual in Spanish. You'll be part of a global marketing team and report to the Marketing Director for EMEA but will work closely with the VP Sales (Europe) in Barcelona.

Here's how you'll do it:

• Narrative Strategy and Thought Leadership: Craft and refine a narrative strategy to guide our marketing efforts, ensuring we connect on an emotional level with school senior leadership, IT and wellbeing teams.
• Content Creation and Management: Create and manage high-quality content, including webinars, social media posts, blog articles, and email campaigns, tailored to engage users at different stages of their journey. Leverage relevant content from our other regions.
• Campaign Execution: Plan and execute demand generation campaigns to attract, engage, and convert our target audience.
• Performance Analysis: Analyze and report on marketing effectiveness, at every stage of the sales funnel, using data to make informed adjustments.
• Collaboration: Work closely with our in-house creative design and video production team to ensure high-quality, on-brand outputs and to align operations to our global marketing standards and frameworks.
• Sales Development Support: Provide direction to Sales Development Representatives to ensure consistent messaging and effective follow-up for sales enablement.

Qualifications:

• At least 3 years experience in creative, demand generation marketing.
• Strong understanding of digital marketing channels and tools.
• Excellent communication skills in Spanish and English.
• Ability to analyze data and derive actionable insights.
• Creative and strategic thinking.
• Self-motivated and team-oriented.

Why Qoria?

• Impactful Work: Contribute to a mission that supports the safety and wellbeing of children globally.
• Innovative Environment: Be part of a forward-thinking company that values creativity and innovation.
• Professional Growth: Opportunities for continuous learning and career advancement.

What can we offer you?

• Great culture - friendly and emphasizes both teamwork and fun
• Our company is home to over 18 nationalities
• Flexible working hours - and there are possibilities to work from home
• Interesting challenges in a fast-growing technology company for you to develop your skills
• Competitive salary range
• Private Health Insurance
• In-house training and team building events
• A modern and fully equipped office headquarters in Barcelona city center
• Daily fruit and beverages supply
• 23 days of holidays per year. Half day off on your birthday