Marketing Specialist: B2B Demand Generation

JR Spain; Barcelona; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A global digital safety technology company in Barcelona is seeking a B2B Demand Generation Marketing Specialist to develop marketing strategies that attract international schools. The ideal candidate should possess at least 3 years of experience in demand generation marketing, be bilingual in Spanish and English, and have strong skills in data analysis. This role offers remote work flexibility and a competitive salary. Join us in making a positive impact on children's digital safety.

Servicios

Flexible working hours

Private Health Insurance

In-house training and team building events

Daily fruit and beverages supply

23 days of holidays per year

Formación

• At least 3 years experience in demand generation marketing.
• Strong understanding of digital marketing tools.
• Ability to analyze data for actionable insights.

Responsabilidades

• Optimize and implement demand generation strategy.
• Create and manage high-quality content.
• Analyze marketing effectiveness using data.

Conocimientos

Bilingual in Spanish

Digital marketing channels

Creative thinking

Data analysis

Excellent communication skills

Descripción del empleo

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Marketing Specialist: B2B Demand Generation, barcelona

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Client:

Qoria

Location:

barcelona, Spain

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

915461445087395840032460

Job Views:

1

Posted:

23.07.2025

Expiry Date:

06.09.2025

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Job Description:

Want to deliver tech with purpose, with people who care?

Use your marketing skills to help keep children safe online.

Who we are?
Headquartered in Perth, Australia, Qoria is an ASX listed global leader in child digital safety technology and services. We are a purpose driven business, operating under the ‘Linewize’ brand in North America and Asia Pacific, under the ‘Smoothwall’ brand in the UK, and under the ‘Qoria’ brand in EMEA. Our solutions are utilized by schools, school districts and their parental communities to protect children from seeing harmful content online, to identify children at risk based on their digital behaviors and to ensure teachers maintain focus and safe learning in the digital classroom. 27k schools and 6 million parents depend on our solutions to keep 23 million children safe in 100+ countries around the world.

What's the opportunity ?

We're seeking a B2B Demand Generation Marketing Specialist to help us attract international schools in EMEA and LATAM. This role involves developing and implementing a marketing / pipe creation strategy that tells a compelling story, and engages our audience from desire through to quantifiable action. The ideal candidate will be bilingual in Spanish. You'll be part of a global marketing team and report to the EVP Global Marketing but will work closely with the VP Sales (Europe) in Barcelona.

Key responsibilities:

Pipe Creation: Optimize, scale, activate, and implement a demand generation strategy to create a robust marketing/sales pipeline in our target regions.

Narrative Strategy and Thought Leadership: Craft and refine a narrative strategy to guide our marketing efforts, ensuring we connect on an emotional level with school senior leadership, IT and wellbeing teams..

Content Creation and Management: Create and manage high-quality content, including webinars, social media posts, blog articles, and email campaigns, tailored to engage users at different stages of their buying cycle. Leverage relevant content from our other regions.

Sales Enablement: Provide direction to Sales Development Representatives to ensure consistent messaging and effective follow-up on MQLs generated, as well as support direct prospecting efforts. Provide impactful sales enablement tools to facilitate successful sales conversations with prospects.

Partner Marketing: Collaborate with Partners to run co-branded campaigns, event participation, webinars and other initiatives to support marketing/demand generation.

Performance Analysis: Analyze and report on marketing effectiveness, at every stage of the sales funnel, using data to make informed adjustments.

Collaboration: Work closely with our in-house creative design and video production team to ensure high quality, on brand outputs and to align operations to our global marketing standards and frameworks.

Qualifications:

At least 3 years experience in creative and automated demand generation marketing.

Strong understanding of digital marketing channels and tools.

Excellent communication skills in Spanish and English.

Ability to analyze data and derive actionable insights.

Creative and strategic thinking.
Acute attention to quality and detail.

Self-motivated and team-oriented.

Why Qoria?

Impactful Work: Contribute to a mission that supports the safety and wellbeing of children globally.

Innovative Environment: Be part of a forward-thinking company that values creativity and innovation.

Professional Growth: Opportunities for continuous learning and career advancement.

What can we offer you?

Great question! Here are a few reasons...

Great culture - friendly and emphasizes both teamwork and fun

Our company is home to over 18 nationalities

Flexible working hours - and there are possibilities to work from home

Interesting challenges in a fast-growing technology company for you to grind your skills

Competitive salary range

Private Health Insurance

In-house training and team building events

A modern and fully equipped office headquarters in Barcelona city center

Daily fruit and beverages supply

23 days of holidays per year. Half day off on your b'day