Marketing Specialist

Job Title

Marketing Specialist

Location : Location

ES-

Overview

Key Objectives of the Role

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

The Marketing Specialist is a Yugoer at heart and lives our goal of making our customers “Live their Best Life”.

The role will be supporting the operational business in Continental Europe to ensure the smooth coordination and delivery of several marketing initiatives – both digital and print – across various locations for all our spaces.

One of the key responsibilities of this role will be the execution of various marketing materials in line with the brand guidelines, as well as assisting the Marketing team in all other daily business including: set up and optimization of marketing campaigns, reporting and providing recommendations. The position requires a high degree of efficiency and attention to detail.

We want to meet someone who has a good understanding of appropriate approaches for the market and environment in which we operate, has a strong visual sense, is very organized and enjoys the variety of his/her responsibilities, proactively participates and offers creative ideas on our target audience.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Most crucially, you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

Responsibilities

Key Responsibilities

Within your markets:

• Be the voice of Yugo to teammates and students alike in Continental Europe.
• Assist in the planning and implementation of all online and offline marketing activities.
• Have “a finger on the pulse” when it comes to Social Media in your markets – know trends and report on them, assist and guide colleagues to achieve success.
• Be the main storyteller towards internal stakeholders for your markets - create and optimize PowerPoint presentations and reports.
• Manage CRM tools to effectively communicate with existing customers and attract new consumers.
• Be the CMS champion in your markets, create, maintain, upload new content on the website (content creation, translation of website content).
• Visualize and produce marketing materials like brochures, leaflets, banners, ads, promotional items, etc. that align with our target audience profiles and meet Yugo brand standards – you’re not creating but you are visualizing for your teammates to create what you need to be successful.
• Support with copywriting for all marketing activities (headlines and copy texts).
• Source new ways to best engage with our audiences, consumers and customers alike.
• Be the marketing contact point with all the accommodation team to identify local marketing opportunities and paid advertising to increase Yugo visibility and leads generation.
• Analyze students’ demographics in the buildings and translate them into marketing activities.
• Support building marketing budget tracking and marketing invoicing process.
• Create and coordinate as well as participate in trade fairs and promotional activities.
• Conduct research and analysis work.

Key Performance Indicators

• Finalize 1 local campaign in all the cities where there will be the need for it.
• Review all website contents for Spain, Italy and Portugal buildings to enhance organic conversion to booking.
• Manage website contents definition for any newly acquired French sites.

What else?

This job description serves as a guideline; this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time to time. This is a hands-on commercial role.

Qualifications

Key Skills & Capabilities

• Excellent communicator. Articulates and reinforces our brand story, values and behaviors with the team. Perfect mastery of both written and oral English and French. Spanish and/or Italian knowledge will be considered a plus. You’ll also need to be able to bring digital stats to life.
• Passion – Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
• Managing resources – Plans, coordinates and manages internal and external resources to accomplish goals.
• Interpersonal skills – A team player, even via Teams! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.
• Administrative Skills – Computer literate with excellent mastery of PowerPoint.

Experience and Knowledge

Essential:

• Marketing or Communication related degree or equivalent professional qualification.
• Excellent written and spoken English, French and at least another European language (Italian and/or Spanish).
• Ability to maintain strong working relationships with all stakeholders (teammates, students, owners etc).
• Being passionate about the details, doing what it takes with momentum, resourcefulness, and a positive, go-getter attitude regardless of the tasks at hand.
• Must be able to multi-task, grasp complex concepts, collaborate with subject matter experts and ultimately present solutions effectively in written and visual format.
• Ability and willingness to travel in the region.
• Qualification and/or willingness to undertake training for Carbon Literacy.

Desirable:

• Passion for Marketing driven photography, video making and internal design.
• Passion for sales processes.
• First experience with social media.
• Knowledge of CMS and CRM tools.

The Yugo team is a force for good; our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.

Min

EUR €39,000.00/Yr.

Max

EUR €39,000.00/Yr.