Marketing Specialist

Experian Health; Málaga; Híbrido; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Marketing Specialist to join their dynamic team. In this role, you will help drive innovative marketing campaigns across both digital and physical platforms. You will be responsible for creating engaging content that resonates with diverse audiences and supports lead generation efforts. Collaborating closely with the marketing team, you will advocate for brand guidelines and assist in managing marketing collateral for sales teams. This position offers a unique opportunity to contribute to impactful marketing strategies while working in a hybrid environment that promotes work-life balance and professional growth.

Servicios

Private Health Care

23 days of paid leave

Formación

• 3+ years of marketing experience with a focus on digital and physical campaigns.
• Proficient in content creation in both Spanish and English.

Responsabilidades

• Assist in executing and tracking marketing campaigns across various platforms.
• Create and validate content for internal and external communications.

Conocimientos

Marketing Campaign Execution

Content Creation

Social Media Management

Market Research

Brand Guidelines Advocacy

Educación

Bachelor's Degree in Marketing or related field

Herramientas

Adobe Creative Suite

Eloqua

WordPress

Salesforce

Descripción del empleo

• Department : Marketing and Communications
• Schedule : Full Time

Company Description

We are the world's leading global information services company. During life's big moments – from buying a home or a car, to sending a child to college, to growing a business by connecting with new customers – we empower consumers and our clients to manage their data with confidence. We help individuals to take financial control and access financial services, businesses to make smarter decisions and excel, lenders to lend more responsibly, and organizations to prevent identity fraud and crime.

We have 20,000 people operating across 44 countries and every day we're investing in new technologies, experienced people, and progress to help all our clients maximize every opportunity. We are listed on the London Stock Exchange (EXPN) and are a member of the FTSE 100 Index.

Job Description

The Marketing Specialist is required to assist with the execution and tracking of all marketing activities and campaigns across both physical and digital platforms and channels (marketing automation platforms, marketing email distribution, social media, websites UX / UI design optimization).

These activities require the brief, design, production, and edition of draft content and final arts for both traditional and digital media channels for all B2B and B2B2C requirements according to brand guidelines: adverts and banners, brochures, articles, blog posts, website maintenance, emails, presentations, campaigns, video edition, and more. Also, management and facilitation of all marketing collateral materials and PPTs for Sales teams.

You will report to the Head of Marketing in the market and assist with physical events and sponsorships for both external and internal audiences.

Responsibilities

• General Marketing
• Help conceptualize and implement marketing campaigns from brief to lead generation - physical and digital
• Brand guidelines advocate
• Complete advanced design tasks
• Create templates for development teams according to brand guidelines and UX / UI experience
• Help manage publications and monitor social media accounts
• Create / validate content for internal / external communications
• Conduct basic market and competitor research

• Administration
• Administration (Marketing briefs, updating records, taking stock)
• Source quotes for branded materials
• Assist the Marketing team with administrative tasks
• Organization and collateral for events coordination
• Product sheet creation and related research

• Digital Responsibilities
• Creation and distribution of email campaigns (Eloqua)
• Database (for marketing) administration of SharePoints (including liaison with data administrators, sales, and other team members to ensure accuracy)
• Website content creation
• Help with social media campaigns and manage digital SEM campaigns

Qualifications

• 3+ years of experience working in Marketing departments
• Experience creating content in Native Spanish and English
• Experience leading and collaborating on Marketing campaigns
• Experience in design tools (i.e. Adobe, Photoshop, Video, and Web UX / UI)
• Experience in PowerPoint presentations editing
• Experience in CMS tools (i.e. WordPress)
• Knowledge of CRM tools (i.e. Salesforce)
• Experience in marketing automation platforms (ORACLE, Eloqua)

Additional Information

Hybrid scheme of work #LI-Hybrid

Private Health Care

23 days of paid leave

Experian is committed to diversity and all external recruitment will support the achievement of our Employment Equity goals. Preference will be given, but not limited to, candidates from designated groups in terms of the Employment Equity Act.

Experian takes data privacy seriously. By submitting your CV and applying for this position, you agree that you have read and accept the Recruitment Privacy Notice which sets out how we process the personal information that you share with us.

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