Marketing Specialist

Yugo; Barcelona; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

Ein innovatives Unternehmen sucht einen Marketing Specialist, der leidenschaftlich daran interessiert ist, junge Menschen mit einzigartigen Wohnmöglichkeiten zu verbinden. In dieser Rolle sind Sie verantwortlich für die Koordination und Umsetzung von Marketinginitiativen in Kontinentaleuropa. Sie werden kreative Inhalte erstellen, Kampagnen unterstützen und die Markenbotschaft von Yugo weitergeben. Mit einem starken Fokus auf Organisation und Detailgenauigkeit haben Sie die Möglichkeit, in einem dynamischen Team zu arbeiten und einen echten Einfluss auf die Marktstrategie zu haben. Wenn Sie proaktiv sind und ein Gespür für visuelle Kommunikation haben, könnte dies die perfekte Gelegenheit für Sie sein.

Formación

• Fließend in Englisch und Französisch, Spanisch oder Italienisch von Vorteil.
• Erfahrung mit sozialen Medien und CRM-Tools.

Responsabilidades

• Planung und Umsetzung von Online- und Offline-Marketingaktivitäten.
• Erstellung und Optimierung von Marketingmaterialien.

Conocimientos

Kommunikation in Englisch

Kommunikation in Französisch

Organisationsfähigkeiten

Kreativität

Teamarbeit

Educación

Abschluss in Marketing

Abschluss in Kommunikation

Herramientas

PowerPoint

CRM-Tools

CMS

Descripción del empleo

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Location : ES-

Overview

Key Objectives of the Role

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

The Marketing Specialist is a Yugoer at heart and lives our goal of making our customers “Live their Best Life”.

The role will support the operational business in Continental Europe to ensure the smooth coordination and delivery of marketing initiatives – both digital and print – across various locations.

Responsibilities include executing marketing materials in line with brand guidelines, assisting with campaigns, reporting, and providing recommendations. The role requires efficiency and attention to detail.

We seek someone who understands our market, has a strong visual sense, is organized, proactive, and creative in engaging our target audience. You should be a self-starter, autonomous, and passionate about growth and new projects.

Responsibilities

Key Responsibilities

Within Your Markets

• Be the voice of Yugo to teammates and students in Continental Europe.
• Assist in planning and implementing online and offline marketing activities.
• Monitor social media trends in your markets and guide colleagues.
• Create and optimize presentations and reports for internal stakeholders.
• Manage CRM tools for communication and customer engagement.
• Maintain website content, including creation and translation.
• Visualize and produce marketing materials like brochures, banners, and ads.
• Support copywriting for marketing activities.
• Identify new engagement opportunities with audiences.
• Coordinate with accommodation teams for local marketing and paid advertising.
• Analyze demographic data to inform marketing strategies.
• Support budget tracking and invoicing.
• Participate in trade fairs and promotional activities.
• Conduct research and analysis work.

Key Performance Indicators

• Finalize at least one local campaign per city.
• Review and enhance website content for Spain, Italy, and Portugal.
• Define website content for new French sites.

This role is hands-on and may include other tasks as needed.

Qualifications

Key Skills & Capabilities

• Excellent communicator in English and French; Spanish and / or Italian a plus.
• Passionate, proactive, and resourceful.
• Strong organizational and resource management skills.
• Team player with good interpersonal skills.
• Proficient in PowerPoint and administrative skills.

Experience and Knowledge

• Degree or qualification in Marketing or Communication.
• Fluent in English, French, and at least one other European language.
• Ability to build strong stakeholder relationships.
• Detail-oriented with a positive attitude.
• Ability to multi-task and collaborate effectively.
• Willingness to travel regionally.
• Interest in photography, video, and design.
• Experience with social media, CMS, and CRM tools.