Marketing Specialist

Across Legal; Barcelona; On-site; EUR 32,000 - 50,000; Full time

Benefits offered by this job

Flexible compensation

Private health insurance

Job summary

Across Legal in Barcelona is seeking a Marketing Specialist to shape and execute the firm's marketing, communications and brand positioning strategy.

You will translate complex legal topics into clear content, manage LinkedIn, website and newsletters, and drive visibility with AI-driven workflows and media outreach.

This role offers a dynamic, collaborative environment and opportunities to contribute to growth in the startup and tech ecosystems.

Qualifications

• Minimum 3 years of experience in marketing or content creation.
• Ability to translate complex topics into clear content.
• Strong written and verbal communication in English.

Responsibilities

• Develop and execute marketing initiatives aligned with business goals.
• Create and publish content on LinkedIn, website, and newsletters.
• Manage social channels and analyze performance for improvements.
• Leverage AI tools to automate content workflows.
• Support external communications and brand positioning efforts.

Skills

Content strategy

Social media management

Copywriting

English communication

AI in marketing

Tools

ChatGPT

Claude

Make

n8n

Job description

At Across Legal, a law firm with offices in Barcelona, Madrid and Valencia, we are continuing to grow and are looking for a Marketing Specialist to join our team and help drive our marketing, communications and brand positioning strategy.

We are looking for a proactive and independent professional to structure, professionalise and execute our marketing initiatives, aligning them with the firm's business objectives and growth strategy while strengthening our visibility and market presence.

KEY DUTIES AND RESPONSIBILITIES

You will play an active role in developing, executing and continuously improving the firm's key marketing initiatives:

Content Creation and Distribution

• Create and publish content on LinkedIn, the firm's website and newsletters.
• Collaborate with the legal team to turn complex topics into clear and engaging content.
• Adapt content into different formats (videos, written content, images, etc.).

Social Media Management

• Manage the firm's social media channels (LinkedIn and X).
• Explore different content approaches and formats.
• Analyse performance and propose continuous improvements.

AI and Automation

• Use AI and automation tools such as ChatGPT, Claude, Make and n8n.
• Develop automated workflows to optimise content creation, distribution and analysis.
• Identify opportunities to improve the efficiency of marketing processes.

Visibility and Brand Positioning

• Identify opportunities to increase visibility through media coverage, events and collaborations.
• Promote the firm's content and strengthen its market presence.
• Contribute to Across Legal's positioning within the startup, investor and technology ecosystem.

Additional Areas for Learning and Development

• Legal Directories and Rankings: Assist in preparing submissions for legal directories such as Chambers, Legal 500 and Leaders League, and in monitoring results.
• External Communications and Institutional Relations: Support relationships with legal and business media, identifying opportunities for visibility and collaboration with institutions and professional associations.

REQUIREMENTS

• More than 3 years of experience in marketing, content creation or related fields.
• Interest in B2B environments and professional services.
• Excellent communication and writing skills.
• Ability to turn complex information into clear and accessible content.
• Familiarity with artificial intelligence tools applied to marketing.
• Proactive mindset, ability to work independently and results-oriented approach.
• Strong organisational skills and ability to manage multiple projects simultaneously.
• High level of English proficiency.

NICE TO HAVE

• Experience creating content for LinkedIn, blogs, newsletters or other digital channels.
• Knowledge of automation tools such as Make or n8n.
• Previous experience in marketing and communications within the legal sector, particularly in law firms.
• Interest in the startup, technology and innovation ecosystem.
• Curiosity, creativity and a continuous learning mindset.
• Experience or knowledge of managing legal directories and rankings, such as Chambers, Legal 500 or Leaders League.

WHAT WE OFFER

• Competitive salary based on experience and professional background.
• Employee benefits, including flexible compensation options and private health insurance.
• Continuous training and professional development opportunities.
• A dynamic, collaborative and multidisciplinary working environment.
• A positive and supportive workplace culture.
• The opportunity to play an active role in developing the firm's marketing function and directly contribute to its growth and market positioning.

The personal data provided in your application and throughout the recruitment process will be processed by Across Legal, S.L.P., acting as Data Controller.

By submitting your CV, you consent to the processing of your personal data for the purpose of assessing your profile and considering you as a candidate for the position. Your personal data will be treated confidentially and used solely for the recruitment process relating to the position for which you have applied.

Regarding the retention period of your personal data, your data will be deleted after three months of inactivity, in accordance with the GDPR and applicable personal data protection legislation.

If you wish to exercise your rights of access, rectification, erasure, portability or objection in relation to your personal data, you may do so by contacting [e-mail], in accordance with the GDPR.

For further information, please visit https://acrosslegal.com/politica-de-privacidad/

By submitting your application, you confirm that you have read and understood this notice and agree to the processing of your personal data as described above