Marketing Senior Manager

Green Eagle Solutions; Madrid; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en el sector de la energía renovable busca un Gerente de Marketing Senior para liderar su estrategia de marketing global. Este papel es crucial para posicionar a la empresa como un líder en automatización de energía renovable y fomentar el crecimiento internacional. El candidato ideal tendrá más de 5 años de experiencia en marketing B2B, con un enfoque en la creación de campañas efectivas y el uso de herramientas de marketing impulsadas por IA. Ofrecemos un entorno colaborativo y oportunidades de desarrollo personal en una empresa en expansión, donde tu contribución tendrá un impacto significativo en el futuro energético sostenible.

Servicios

Seguro de salud privado

Descuentos en transporte

Descuentos en comidas

Bonificación anual de formación y desarrollo

Flexibilidad laboral

Formación

• 5+ años de experiencia en marketing B2B en SaaS o energía renovable.
• Experiencia en estrategias de mercado internacional y generación de demanda.

Responsabilidades

• Desarrollar e implementar estrategias de marketing global alineadas con los objetivos de la empresa.
• Crear y ejecutar campañas de generación de demanda para atraer clientes potenciales.

Conocimientos

Marketing B2B

Generación de demanda

Marketing digital

SEO

Herramientas de marketing impulsadas por IA

Comunicación efectiva

Análisis de datos

Educación

Licenciatura en Marketing o campo relacionado

Experiencia en SaaS o energía renovable

Herramientas

HubSpot

Marketo

Drift

Descripción del empleo

Green Eagle Solutions is a leader in automating renewable energy operations, empowering energy producers to optimize their assets and trading strategies with innovative SaaS solutions. Our flagship platform, ARSOS, integrates advanced automation to enhance operational efficiency and trading performance, ensuring renewable energy producers can maximize revenue in dynamic energy markets. Join us in driving the energy transition and shaping the future of energy trading through cutting-edge automation.

Working for Green Eagle means growing along with the company and being part of the game-changer spirit. If you are encouraged to do great things, join our team!

Job Overview:

The Marketing Senior Manager will lead Green Eagle Solutions’ marketing strategy, combining strategic vision with hands-on execution to drive international growth, increase brand awareness, and build a high-performing marketing function from the ground up.

This role is pivotal in establishing ARSOS as a global leader in renewable energy automation and positioning the company as an industry thought leader.

This is an exciting opportunity for a strategic yet execution-oriented marketer to take a leadership role in a fast-growing company.

Key Responsibilities:

1. Strategic Leadership & Brand Development:

• Develop and implement a global marketing strategy aligned with company objectives for market expansion, ARR growth, and brand positioning.
• Refine ARSOS’s brand narrative and ensure consistent messaging across all channels and touchpoints.
• Build and communicate a compelling value proposition tailored to key international markets (e.g., UK, USA, Greece).
• Lead thought leadership initiatives, including white papers, webinars, and industry events, to position Green Eagle as a trusted advisor in renewable energy O&M.

Demand Generation & Lead Acquisition:

• Create and execute demand generation campaigns across digital, content, and paid media to drive high-quality leads for the sales team.
• Optimize SEO, paid advertising (LinkedIn Ads, Google Ads), and email marketing campaigns for global audiences.
• Implement a content marketing strategy, including white papers, customer success stories, webinars, and video content.
• Introduce and leverage AI-driven marketing tools to automate lead nurturing, campaign management, and performance tracking.
• Build strong collaboration between marketing and sales teams to ensure alignment on lead generation, tracking, and conversion strategies.
• Develop sales enablement tools, including product decks, case studies, and customer presentations.
• Implement lead tracking and reporting systems to measure ROI and optimize campaigns.
• Overhaul the corporate website to improve UX, SEO, and brand alignment for international audiences.
• Leverage data and analytics to make data-driven decisions for improving traffic, engagement, and lead conversions.
• Build a stronger social media presence on key platforms like LinkedIn.
• Lead a high-performing marketing team, including detection of the department's needs.
• Create clear KPIs and performance benchmarks for team members and campaigns.
• Foster a culture of innovation, collaboration, and continuous improvement within the marketing function.

Customer Advocacy & Community Building:

• Establish post-purchase engagement strategies to increase customer loyalty, advocacy, and repeat business.
• Explore opportunities to build a customer community for knowledge-sharing and brand advocacy.

What You Need To Succeed:

• Proven experience (5+ years) in a senior B2B marketing role in SaaS, renewable energy, or industrial automation sectors.
• Experience leading international go-to-market strategies and demand generation campaigns.
• Strong expertise in content marketing, digital marketing, SEO, paid media campaigns, and email marketing.
• Proficiency with AI-driven marketing tools (e.g., HubSpot, Marketo, Drift, or similar) to enhance campaign performance and efficiency.
• Demonstrated success in building and scaling marketing functions from scratch.
• Exceptional storytelling and communication skills with the ability to simplify complex technical concepts for diverse audiences.
• Data-driven mindset with a track record of measuring and improving marketing ROI.
• Fluent in English and Spanish; additional languages are a plus.
• Familiarity with marketing best practices across multiple international markets.
• Background in thought leadership initiatives, including content creation, webinars, and public speaking.

Why work at Green Eagle?

Competitive salary, flexible work arrangements in Madrid or Seville and occasional international travel.

Collaborative culture valuing innovation, humility, and efficiency.

Opportunities for growth and development within a rapidly expanding company.

Voted a Great Place to Work by our team members

The opportunity to contribute to a sustainable future by driving the adoption of innovative energy trading solutions.

Flexible compensation including discounts on childcare, transport, and meals, private health insurance and Annual Training & Development bonus.

Build something from the ground up: Play a pivotal role in shaping the company’s global marketing strategy and challenge yourself while doing something meaningful for the future!