Campaign Operations Manager (H/F)

Approach People Recruitment; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Job summary

Approach People Recruitment is seeking a Campaign Operations Manager to drive the planning, governance and execution of global marketing campaigns across multiple business units.

The role serves as the operational backbone of the global marketing organization, ensuring scalable operations, efficient processes and strong collaboration among cross-functional teams across international regions.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 5 years' experience in Marketing Operations, Campaign Management or Project Management.
• Strong knowledge of integrated marketing campaigns.
• Experience with Digital Asset Management (DAM) platforms, CELUM a plus.
• Excellent project management and stakeholder management skills.
• Strong analytical and organizational abilities.
• Experience within international matrix organizations.

Responsibilities

• Coordinate and oversee the execution of international marketing campaigns.
• Align campaign plans across multiple business functions.
• Manage campaign timelines, milestones and deliverables.
• Ensure campaign readiness and execution quality.
• Develop and continuously improve marketing processes and workflows.
• Drive operational excellence and standardization across the marketing organization.
• Support campaign prioritization and resource planning.
• Contribute to the implementation of new marketing technologies and capabilities.
• Establish campaign standards, templates and best practices.
• Ensure consistent execution across regions and business units.
• Maintain compliance with brand and content governance guidelines.
• Define campaign reporting standards and KPIs.
• Monitor campaign performance and execution effectiveness.
• Deliver actionable insights and recommendations to improve future campaigns.
• Support continuous optimization initiatives.
• Partner with Product Marketing, Go-to-Market, Scientific Marketing, Social Media and Sales teams.
• Act as the central coordination point for campaign execution.
• Foster alignment across international stakeholders.

Education

Bachelor's degree in Marketing, Business Administration or a related field

Tools

DAM (CELUM)

Job description

We are looking for a Campaign Operations Manager to drive the planning, governance, execution and performance measurement of global marketing campaigns across multiple business units.

This position serves as the operational backbone of the Global Marketing organization, ensuring consistent campaign execution, scalable marketing operations, efficient processes and seamless collaboration between cross-functional teams.

Your Responsibilities

Campaign Planning & Execution

• Coordinate and oversee the execution of international marketing campaigns.
• Align campaign plans across multiple business functions.
• Manage campaign timelines, milestones and deliverables.
• Ensure campaign readiness and execution quality.

Marketing Operations

• Develop and continuously improve marketing processes and workflows.
• Drive operational excellence and standardization across the marketing organization.
• Support campaign prioritization and resource planning.
• Contribute to the implementation of new marketing technologies and capabilities.

Campaign Governance

• Establish campaign standards, templates and best practices.
• Ensure consistent execution across regions and business units.
• Maintain compliance with brand and content governance guidelines.

Performance & Reporting

• Define campaign reporting standards and KPIs.
• Monitor campaign performance and execution effectiveness.
• Deliver actionable insights and recommendations to improve future campaigns.
• Support continuous optimization initiatives.

Cross-functional Collaboration

• Partner with Product Marketing, Go-to-Market, Scientific Marketing, Social Media and Sales teams.
• Act as the central coordination point for campaign execution.
• Foster alignment across international stakeholders.

Profile

• Bachelor's degree in Marketing, Business Administration or a related field.
• Minimum 5 years' experience in Marketing Operations, Campaign Management or Project Management.
• Strong knowledge of integrated marketing campaigns.
• Experience working with Digital Asset Management (DAM) platforms (CELUM is a plus).
• Excellent project management and stakeholder management skills.
• Strong analytical and organizational abilities.
• Experience within international matrix organizations.