Marketing Performance Analyst

Intracon Consulting; Valencia; A distancia; EUR 30.000 - 50.000; A tiempo parcial

Descripción de la vacante

A leading HR consultancy firm is seeking a Freelance Marketing Performance Analyst to support their Workforce Solutions team. This remote, temporary position focuses on marketing performance analysis, strategic planning, and data visualization using Power BI. Ideal candidates will have a Bachelor's degree, strong Power BI and SQL skills, and a solid understanding of B2B marketing metrics.

Formación

• Bachelor's degree in a relevant field is required.
• Advanced skills in Power BI and SQL are essential.
• Proficient in advanced Excel functionalities.

Responsabilidades

• Conduct marketing performance analysis and strategic planning.
• Design and maintain Power BI dashboards for KPIs.
• Analyze marketing performance measurement models for improvement.

Conocimientos

Marketing Performance Analysis

Power BI

SQL

Excel

B2B Marketing Knowledge

Educación

Bachelor's degree in Marketing, Business Administration, Economics, Statistics

Herramientas

Power BI

Microsoft Dynamics CRM

Descripción del empleo

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions: a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.

We are looking for a Freelance Marketing Performance Analyst to join our team and support the Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).

Location : Remote

Project’s Length : Temporary collaboration.

Responsibilities :

1. Marketing Performance Analysis & Strategic Planning
2. Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.
3. Assist in investment planning by conducting impact analyses and providing data-backed recommendations.
4. Summarize findings, highlight limitations, and propose actionable solutions for senior stakeholders.
5. Provide strategic support with narratives, proof points, and marketing performance outcomes for executive forums.
6. Performance Measurement Consistency & Advisory
7. Guide Market teams on reporting and performance measurement standards.
8. Collaborate with Go-to-Market leads to ensure transparent communication between organizations.
9. Partner with analysts and the Marketing Impact Director to align performance reporting.
10. Contribute to advancing B2B marketing analytics capabilities.
11. Marketing Data Visualization & Analysis (Technical Core)
12. Design, build, and maintain Power BI dashboards for marketing KPIs.
13. Use SQL queries for data analysis and performance tracking.
14. Conduct advanced Excel analysis for reporting and data exploration.
15. Identify performance trends and translate into strategic insights.
16. Support investment planning with impact analysis and recommendations.
17. Assist in preparing narratives and proof points for executive forums.

Qualifications :

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related field.
• Advanced Power BI skills.
• SQL proficiency for data extraction and manipulation.
• Advanced Excel skills: PivotTables, lookup functions, nested formulas, charting, data cleaning.
• Understanding of B2B marketing funnels, KPIs, and performance metrics.
• Knowledge of Microsoft Dynamics CRM (preferred).

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