Marketing Performance Analyst

Intracon Consulting; Barcelona; A distancia; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading consultancy firm seeks a Freelance Marketing Performance Analyst to assist the HP client in enhancing marketing performance. This role involves analyzing current measurement models and developing data-driven strategies. Candidates should possess a strong understanding of marketing analytics and advanced skills in Power BI, SQL, and Excel for effective reporting and visualization.

Formación

• Experience in analyzing marketing performance and ROI.
• Strong skills in SQL and Excel for data analysis and visualization.
• Knowledge of B2B marketing funnels and performance metrics.

Responsabilidades

• Analyze marketing performance models to enhance ROI visibility.
• Provide strategic support and recommendations for investment planning.
• Design and maintain Power BI dashboards to visualize marketing performance.

Conocimientos

Marketing Analysis

Data Visualization

SQL

Excel

Educación

Bachelor’s degree in Marketing, Business Administration, Economics, Statistics

Herramientas

Power BI

Microsoft Dynamics CRM

Descripción del empleo

Intracon Consulting is a 360º HR consultancy office made up of expert professionals in this field, with more than 10 years of experience with clients such as Hewlett-Packard (HP). The company is part of Intracon Spain, along with Intracon Marketing Solutions : a global agency that helps B2B companies achieve their goals with creative Marketing and Sales solutions.

We are looking for a Freelance Marketing Performance Analyst to join our team and provide support to Workforce Solutions Go-to-Market division of one of our main clients, the multinational technology company HP (Hewlett-Packard).

Remote

Project’s Length : Temporary collaboration.

Marketing Performance Analysis & Strategic Planning

Analyze current marketing performance measurement models to identify improvement opportunities and enhance ROI visibility.

Assist in investment planning by conducting thorough impact analyses and delivering clear, data-backed recommendations.

Summarize complex findings, highlight limitations, and propose actionable solutions for senior stakeholders.

Provide strategic support to executive forums with narratives, proof points, and marketing performance outcomes.

Performance Measurement Consistency & Advisory

Serve as a trusted advisor to Market teams, guiding them on consistent reporting and performance measurement standards.

Collaborate closely with Go-to-Market Line of Business leads to ensure transparent communication between Commercial and Market organizations.

Partner with Go-to-Market Marketing Analysts and the Director of Marketing Impact to drive efficiency and alignment in performance reporting across business units.

Contribute to cross-functional initiatives aimed at advancing B2B marketing analytics capabilities and frameworks.

Marketing Data Visualization & Analysis (Technical Core)

Design, build, and maintain Power BI dashboards to visualize marketing performance and track KPIs (main responsibility).

Leverage SQL queries for in-depth data analysis and to support marketing performance tracking.

Conduct advanced Excel analysis for ad-hoc reporting and data exploration.

Detect performance trends and translate them into actionable insights to drive marketing strategy and budget optimization.Identify areas for improvement in current marketing performance measurement models.

Summarize relevant information, outline outcomes and limitations of analyses, and propose solutions.

Assist in investment planning processes, providing thorough impact analysis and recommendations.

Support executive forums with marketing impact narrative, proof points and outcomes.

A bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or a related field.

Power BI (Advanced) : SQL : Writing queries to extract and manipulate data from relational databases

Excel (Advanced) : PivotTables, lookup functions, nested formulas, charting, data cleaning

Understanding of B2B marketing funnels, KPIs, and performance metrics

Microsoft Dynamics CRM knowledge preferred.