Marketing Operations Lead — Portuguese Speaker (Hybrid Madrid)

Keyfactor, Inc.; Madrid; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Keyfactor is seeking a Marketing Operations Specialist to lead outreach campaigns and market research initiatives in Madrid. The role focuses on generating qualified opportunities, optimizing event participation, and delivering data-driven insights to commercial and marketing teams.

You will manage end-to-end campaigns (email, calls, surveys), oversee data quality in CRM, and drive process improvements. Fluency in Portuguese (Brazilian market) and strong analytical skills are essential.

Qualifications

• Bachelor’s degree or equivalent experience in marketing or related fields.
• Experience in marketing operations, data management, or process optimization.
• Strong knowledge of CRM and marketing automation tools.
• Excellent communication and project management skills.
• Fluency in Portuguese and understanding of Brazilian market.

Responsibilities

• Lead in-depth analysis of marketing performance data, identifying trends and opportunities for optimization.
• Design and execute direct outreach campaigns (email and calls) to promote and invite audiences to events, webinars, and brand activities.
• Ensure high-quality marketing databases by overseeing data cleansing, segmentation, enrichment, and scoring to drive scalable growth and performance optimization.
• Identify and implement process improvements to optimize marketing workflows and enhance team productivity.
• Manage relationships with external vendors, external agencies involved in surveys, and service providers to ensure alignment and quality execution.
• Lead efforts to implement advanced segmentation strategies in the CRM, ensuring accurate targeting for marketing campaigns.
• Monitor and analyze campaign and event KPIs, ensuring end-to-end performance traceability and driving continuous optimization through data-driven insights.
• Plan and coordinate market research projects, including survey design, audience segmentation, execution, and results analysis.
• Produce strategic reports and insights based on qualitative and quantitative data (surveys, CRM, digital campaigns, etc.), identifying trends and opportunities.
• Provide strategic recommendations to enhance campaign impact and deepen market understanding.

Skills

CRM & marketing automation

Analytical mindset

Project management

Portuguese fluency

Bilingual: Portuguese & Spanish

Education

Bachelor’s degree or equivalent experience in Marketing, Sociology, Business Administration, Market Research

Tools

Salesforce

HubSpot

Google Data Studio / Power BI

Job description

Keyfactor is seeking a Marketing Operations Specialist to lead outreach campaigns and market research initiatives in Madrid. The role focuses on generating qualified opportunities, optimizing event participation, and delivering data-driven insights to commercial and marketing teams.

You will manage end-to-end campaigns (email, calls, surveys), oversee data quality in CRM, and drive process improvements. Fluency in Portuguese (Brazilian market) and strong analytical skills are essential.