Marketing Operations - Manager / Senior Manager

Veeva Systems; Barcelona; Presencial; EUR 50.000 - 90.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a passionate Senior Marketing Operations Manager to join their dynamic EU Marketing team. This role is perfect for a leader-operator who thrives on strategic consulting and enhancing marketing automation processes. You will leverage your expertise in Marketo to optimize campaign performance and improve buyer experiences. The ideal candidate will have a strong background in B2B enterprise software and a knack for transforming raw data into actionable insights. If you're ready to make a significant impact in a fast-paced environment, this opportunity is for you!

Formación

• 5+ years in B2B SaaS or life sciences with ABM campaign experience.
• Strong analytical skills and CRM knowledge required.

Responsabilidades

• Produce high-quality campaign analyses to improve performance.
• Partner with marketing leaders to translate data into insights.

Conocimientos

Marketing Operations Strategy

CRM Knowledge

Marketo Expertise

Data Manipulation

Analytical Skills

Problem-Solving Skills

Communication Skills

Critical Thinking

Relationship Building

Project Management

Educación

Bachelor's Degree

Herramientas

Marketo

Tableau

Google Analytics

SQL

Descripción del empleo

We are looking for a passionate Senior Marketing Operations Manager to join our talented EU Marketing team. This role is for a ‘leader-operator’, someone who can offer both strategic consulting to support the execution of marketing campaigns owned by the field marketing team, and continuously improve the automation process across areas such as campaign creation, testing, nurturing, scoring, and performance analytics. We are looking for an expert in Marketo marketing automation to segment our target prospects, and ensure Veeva communications are sent to the right person at the right time, enabling teams with data-driven insights that make them better marketers. This is a huge opportunity to help enable a Vertical SaaS marketing team with technology, processes, and best practices to optimize marketing campaign performance and buyer experience. The ideal candidate must have proven working knowledge of CRM and marketing automation best practices, and marketing analytics.

What You'll Do

• Produce quarterly, high-quality campaign analyses and identify trends that provide early insights with the goal of improving ABM, event, and digital campaign performance across the EU.
• Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.
• Partner with regional marketing leaders to translate marketing data into actionable insights to help drive continuous performance improvements.
• Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
• Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
• Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
• Produce Veeva Summit event reporting and be fully capable of providing weekly and post-event analytics to both operational and executive-level audiences.

Requirements

• 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics.
• Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
• CRM and Marketo (or equivalent) proven working knowledge / certification required.
• Persona-focused database segmentation and augmentation expertise.
• Strong excel expertise.
• Ability to build relationships working in a cross-functional global environment.
• Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights, and can communicate related recommendations through storytelling that drives impactful and measurable change.
• Critical thinking, attention to detail, and problem-solving skills required.
• Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
• Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure.
• Proven ability to excel in a dynamic environment.
• Bachelor's degree required.

Nice to have

• Analytics platform (Tableau, Sigma, etc.) experience or equivalent.
• Basic knowledge of SQL or other database expertise.
• Digital marketing knowledge: web tracking, Google Analytics.
• Life sciences industry experience is a plus.