Marketing Manager - Spain (m/f/d)

Sanoptis; Madrid; Presencial; EUR 48.000 - 69.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Salary + annual bonus

Autonomy and dynamic environment

Professional development

Inclusive culture

Employee discounts

Descripción de la vacante

Sanoptis is seeking an experienced Marketing Manager for Spain, based in our Barcelona office. You will lead local marketing initiatives, coordinate multi-location campaigns, and work with internal teams to strengthen our ophthalmology network.

You will manage social media, SEO, and content creation, reporting on performance and optimizing paid campaigns. Proficiency in English and Spanish is essential, with graphic design skills a plus.

Formación

• A degree in marketing, communications, business administration, or equivalent training.
• Solid professional experience in marketing or project management – healthcare preferred.
• Hands-on expertise in social media management and tracking, including paid campaigns with reporting.

Responsabilidades

• Coordinate marketing activities across existing locations.
• Plan content, manage editorial tasks, handle community management, and report performance.
• Leverage Claude AI to streamline content creation and reporting.
• Collaborate with design, performance, and web teams; nurture partnerships in health and lifestyle sectors.

Conocimientos

Marketing leadership

Social media management

Project management

Content creation

Claude AI

Graphic design

Bilingual Spanish/English

English proficiency

Spanish native

Educación

Marketing or related degree

Business administration

Herramientas

Photoshop

InDesign

Google Ads

SEO

Descripción del empleo

Intro

Welcome to Sanoptis – a leading network of modern eye clinics and ophthalmology practices with over 480 locations throughout Europe. Our vision is to improve well-being and quality of life through first-class ophthalmological treatment. Our innovative, decentralized model enables our partner locations to operate independently and to focus on the individual needs of their patients. At the same time, they are part of a larger network with strong partners, which offers them synergies, state-of-the-art technology, and many other benefits.

After entering Spain in 2024, we have established ourselves as the third-largest private provider of ophthalmology care in the country, with over €100m in revenue across 5 hubs and more than 20 locations, including a recently signed and large-scale addition to our network. Our ambition is to continue this momentum, expanding our provision of high-quality and innovative ophthalmic care across Spain.

We are looking for an experienced Marketing Manager (m/f/d) to support our fast-growing footprint in Spain, based in our Barcelona office. Join our team as soon as possible as Marketing Manager Spain (m/f/d).

In this role, you will

• Project Management: Independently coordinate our marketing activities at our existing locations.
• Social Media Management, Google Ads & SEO: Plan content, manage editorial tasks, handle community management, and coordinate with the Sanoptis in-house performance team and external agencies – including reporting.
• Leverage AI Tools: Use AI tools such as Claude to streamline content creation, reporting, and day-to-day marketing work – increasing efficiency and output.
• Interface with Partners: Collaborate closely with the internal design, performance and web departments as well as external advertising agencies. Maintain partnerships in the health and lifestyle sectors and oversee content and coordination of website updates with the web department.
• Brand Development and Branding: Be responsible for implementing brand strategy. Your tasks include creating, ordering, and distributing marketing materials (both print and digital).
• Coordination of Out-of-Home Advertising: Organize posters, city lights, screens, and other OOH advertising media.
• Event Management: Organize and plan events – from grand openings and patient events to professional conferences.

Your profile includes

• A degree in marketing, communications, business administration, or equivalent training.
• Solid professional experience in marketing or project management – ideally within the healthcare sector.
• Hands-on expertise in social media management and social media tracking – ideally with a proven track record running paid social campaigns end-to-end, including reporting.
• Openness to also cover other marketing topics such as graphic design (Photoshop, InDesign) as needed – but not as a generalist without depth in your core field.
• High self-motivation, strong organizational skills, and a hands-on mentality with a good eye for design – pragmatic and comfortable using AI tools such as Claude to work efficiently.
• Native-level Spanish and strong English language skills.

Sanoptis offers

• Meritocratic remuneration: An attractive salary package, including an annual performance-related bonus tied to individual and company-specific targets, as well as an opportunity to invest in the company’s management equity plan.
• Autonomy and a dynamic environment: Work independently and contribute your own ideas – thanks to flat hierarchies and short decision-making processes.
• Professional development: Continuous learning and personal growth through close collaboration with executive leadership and opportunities for training.
• Inclusive culture: Work in a talented and diverse team with a warm office culture and regular team events.
• Employee discounts: Discounted access to a wide range of selected brand-name products and services through our partner, Corporate Benefits.

Equal Opportunities

At Sanoptis, we value talent, passion, and attitude over specific experience. We welcome applicants from diverse backgrounds and prioritize equal opportunities for all.

About Us

With over 480 locations across Europe, Sanoptis is a strong network of modern eye clinics and ophthalmology practices. Thanks to excellence, innovation, and close collaboration with our physicians, we are now a leader in the industry. Partnering with Sanoptis means maintaining your entrepreneurial freedom while benefiting from the advantages of our network, such as growth financing, knowledge transfer, and synergy effects. Our vision is to improve people’s well-being and quality of life across the board through first-class ophthalmological care.