MARKETING MANAGER, SPAIN

Station F

Barcelona

On-site

EUR 46,000 - 63,000

Full time

8 days ago

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Benefits offered by this job

Top-market compensation

Equity for everyone

AI upskilling and tools time

Yearly offsite and team events

ClassPass subsidy

Parental leave benefits

Job summary

Joko in Barcelona is seeking a Marketing Manager, Spain, to lead local brand, campaigns, and content, reporting to the Country Launcher. You will own end-to-end local marketing execution, adapting playbooks from central teams to Spain.

The ideal candidate has 5+ years in consumer marketing, strong Spanish market knowledge, and fluent English. You will manage CRM journeys, cross-channel campaigns, and collaborate with User Acquisition.

Qualifications

5+ years of experience in consumer marketing, ideally in tech, e-commerce, or retail.
You know the Spanish consumer market and how brands grow in it.
Strong marketing judgment across online and offline channels.

Responsibilities

Localize marketing for Spain by adapting central campaigns to Spanish culture, language and market dynamics.
Plan and execute Spain-specific campaigns across channels from brief to launch.
Own the Spanish user lifecycle and CRM journeys, optimizing activation and retention.
Collaborate with central specialists and local agencies to scale campaigns and measure performance.

Skills

Consumer marketing

Campaign management

Localization strategy

Education

Degree in Business/Marketing/Communications

Tools

AI tools

Job description

About

Joko is an AI shopping app that helps millions of users save time and money when shopping online or in-store. With Juno, our shopping assistant, they can find the right product at the best price in only a few seconds.

What sets Joko's AI apart is how well it knows its users. Its shopping recommendations feel personal from day one and get sharper the more they use it. It draws on unique assets to deliver the best experience: one of the largest product catalogs in the world, and unique shopping data no one else has to personalize every recommendation.

Users can also track the price of their favorite products and earn cash back almost everywhere. All in one free app.

Joko is a tech company founded in Paris. Their team of 120+ talents is international and spread across Paris, Barcelona, and New York, with some working remotely.

As a certified B Corp, they are committed to making a difference for the communities they serve, including the 6 million consumers already using Joko to save money every day at over 10,000 merchants.

After reaching profitability in their core market, they are expanding internationally with a primary focus on the US.

It's still day 1 at Joko; come build the future of shopping with us.

Job Description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store.

Founded in Paris, Joko is a tech company and certified B Corp with over 120 talents across Paris, Barcelona, and New York (and beyond). More than 7 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts, we’ve kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it.

Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It's still day 1, come build the future of shopping with us!

Our International Expansion team

As the driving force that will make Joko a globally successful company, the International Expansion team embodies boundless ambition. The team is responsible for designing the strategy that will take Joko to multiple countries and for coordinating all teams so we deliver fast and efficiently.

The International Expansion team reports to Xavier, our CEO. It is made of a central team and local country teams. The central team is composed of the Head of International Expansion and an International Expansion Manager. Together, they build the playbooks, foundations, and operating model that enable Joko to launch and scale successfully across markets. Local country teams are led by a Country Launcher and bring deep local expertise across the key functions needed to launch and grow Joko in-market.

Our mission is to turn Joko into a globally used product. After the US, we are preparing the next chapter of our expansion with Spain as our next country launch.

What You Will Do

As Marketing Manager, Spain , you will be Joko's first Marketing hire in the market. Reporting directly to the Country Launcher, Spain, your mission is to make Joko's brand, campaigns, and content connect with Spanish consumers. You will own local marketing execution end to end, drawing on our marketing playbooks, assets, and central specialists while deciding how they come to life in Spain.

Your Missions Will Notably Include

Localize Joko's marketing for Spain: Adapt centrally developed campaigns, messaging, creative assets, and workflows to Spanish culture, shopping habits, language, and market dynamics.
Plan and execute Spain-specific campaigns: Build the local calendar around the retail, cultural, and seasonal moments that matter in Spain, then partner with central specialists to deliver campaigns across channels from brief to launch.
Own the Spanish user lifecycle: Adapt Joko's CRM journeys and lifecycle automations to the local market, moving users from acquisition to activation, engagement, and long-term retention.
Turn Spanish consumer insight into action: Build a sharp understanding of local users, competitors, media, and shopping behavior, and use it to guide Joko's product and marketing decisions. Partner closely with the User Acquisition team to turn those insights into locally relevant creatives that help acquisition scale.
Build local marketing foundations: Establish lightweight processes for collaboration across the Spain team, central specialists, and local agencies or partners, enabling consistent execution as the market scales.
Measure and optimize with data: Track campaign and lifecycle performance, run A/B tests, and turn the results into clear recommendations and sharper execution.

Who We're Looking For

Experience and education

You hold a degree in business, marketing, communications, or have an equivalent track record, and you have at least 5 years of experience in consumer marketing, ideally in tech, e-commerce, or retail, taking campaigns from idea to launch. You know the Spanish consumer market and how consumer brands grow in it.

Location and languages

You are based in Barcelona or Madrid. You have native-level proficiency in Spanish and you are fluent in English, both written and spoken.

Broad marketing skills and creative judgment

You can work across online and offline campaigns, content, social media and CRM, and know how to adapt global brands and campaigns to a local market. You are not expected to be a specialist in every channel, but you have strong marketing judgment, bring ideas of your own, and understand how to address Spanish consumers.

Entrepreneurial and collaborative mindset

You enjoy building from a blank page, being hands‑on, and running several workstreams at once. You communicate clearly, build trust across local and central teams, and create pragmatic processes that help everyone move faster.

Analytical rigor and attention to detail

You break down ambiguous problems, use data to make decisions, and move fast without losing rigor. You maintain a consistently high quality bar across every user‑facing touchpoint.

AI fluency

You use AI tools to accelerate research, localization, content production, analysis, or workflows without compromising quality or brand consistency.

Our perks

(Some of the benefits listed below are available to full-time positions only)

At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:

Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.
Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.

On Top Of That, We Offer Plenty Of Perks

Top-market compensation
Equity for everyone with the chance to own a piece of what you build
Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
Yearly offsite in amazing locations and budget for team-building events & monthly in-person gatherings
Contribution to your ClassPass subscription
8-week leave paid 100% for the second parent
...and much more, check the full list here!

Additional Information