Marketing Manager, Spain

Joko; Barcelona; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Top-market compensation

Equity for everyone

AI upskilling time

Annual offsites and team events

Wellness and team-building

Job summary

Joko is expanding its international presence and seeks a Marketing Manager, Spain, to lead local brand and performance marketing. You will own Spain-centered campaigns, adapt global assets to local culture, and manage CRM journeys from acquisition to retention.

Based in Barcelona or Madrid, you will collaborate with central teams and local partners to drive growth, insights, and impact across channels while leveraging AI tools to enhance localization and creative output.

Qualifications

• Degree in business, marketing, communications or equivalent track record.
• 5+ years of consumer marketing experience, ideally tech/e-commerce/retail.
• Spanish market knowledge and fluency in English.

Responsibilities

• Localize marketing for Spain, adapting campaigns, messaging, assets, and workflows.
• Plan and execute Spain-specific campaigns with local calendar and central support.
• Own Spanish user lifecycle, CRM journeys, and activation/retention flows.
• Turn Spanish consumer insights into actionable product and marketing decisions with cross-functional partners.
• Build lightweight processes for collaboration across Spain, central teams and partners.
• Measure campaigns and lifecycle performance, run A/B tests, and translate results into actionable recommendations.

Skills

Spanish market knowledge

Marketing strategy

Campaign management

CRM and lifecycle

Analytical thinking

English proficiency

Education

Bachelor's degree in business/marketing/communications

Tools

CRM software

Marketing automation

AI marketing tools

Job description

At Joko, our mission is to we help consumers save time and money when shopping online or in-store.

Founded in Paris, Joko is a tech company and certified B Corp with over 120 talents across Paris, Barcelona, and New York (and beyond). More than 7 million users already save money every day at 10,000+ merchants with Joko.

From cashback and automatic coupons to price alerts, we've kept expanding our products to make shopping smarter. Today, Joko is an AI shopping app: with Juno, our shopping assistant, users can find the right product at the best price in only a few seconds, with recommendations that get sharper the more they use it.

Having reached profitability in our core market, we’re now scaling globally, with a strong focus on the US.

It’s still day 1, come build the future of shopping with us!

Our International Expansion team

As the driving force that will make Joko a globally successful company, the International Expansion team embodies boundless ambition. The team is responsible for designing the strategy that will take Joko to multiple countries and for coordinating all teams so we deliver fast and efficiently.

The International Expansion team reports to Xavier, our CEO. It is made of a central team and local country teams. The central team is composed of the Head of International Expansion and an International Expansion Manager. Together, they build the playbooks, foundations, and operating model that enable Joko to launch and scale successfully across markets. Local country teams are led by a Country Launcher and bring deep local expertise across the key functions needed to launch and grow Joko in-market.

Our mission is to turn Joko into a globally used product. After the US, we are preparing the next chapter of our expansion with Spain as our next country launch.

What you will do

As Marketing Manager, Spain, you will be Joko’s first Marketing hire in the market. Reporting directly to the Country Launcher, Spain, your mission is to make Joko’s brand, campaigns, and content connect with Spanish consumers. You will own local marketing execution end to end, drawing on our marketing playbooks, assets, and central specialists while deciding how they come to life in Spain.

Your missions will notably include:

• Localize Joko’s marketing for Spain: Adapt centrally developed campaigns, messaging, creative assets, and workflows to Spanish culture, shopping habits, language, and market dynamics.

• Plan and execute Spain-specific campaigns: Build the local calendar around the retail, cultural, and seasonal moments that matter in Spain, then partner with central specialists to deliver campaigns across channels from brief to launch.

• Own the Spanish user lifecycle: Adapt Joko’s CRM journeys and lifecycle automations to the local market, moving users from acquisition to activation, engagement, and long-term retention.

• Turn Spanish consumer insight into action: Build a sharp understanding of local users, competitors, media, and shopping behavior, and use it to guide Joko’s product and marketing decisions. Partner closely with the User Acquisition team to turn those insights into locally relevant creatives that help acquisition scale.

• Build local marketing foundations: Establish lightweight processes for collaboration across the Spain team, central specialists, and local agencies or partners, enabling consistent execution as the market scales.

• Measure and optimize with data: Track campaign and lifecycle performance, run A/B tests, and turn the results into clear recommendations and sharper execution.

Who we're looking for

• Experience and education: You hold a degree in business, marketing, communications, or have an equivalent track record, and you have at least 5 years of experience in consumer marketing, ideally in tech, e-commerce, or retail, taking campaigns from idea to launch. You know the Spanish consumer market and how consumer brands grow in it.

• Location and languages: You are based in Barcelona or Madrid. You have native‑level proficiency in Spanish and you are fluent in English, both written and spoken.

• Broad marketing skills and creative judgment: You can work across online and offline campaigns, content, social media and CRM, and know how to adapt global brands and campaigns to a local market. You are not expected to be a specialist in every channel, but you have strong marketing judgment, bring ideas of your own, and understand how to address Spanish consumers.

• Entrepreneurial and collaborative mindset: You enjoy building from a blank page, being hands‑on, and running several workstreams at once. You communicate clearly, build trust across local and central teams, and create pragmatic processes that help everyone move faster.

• Analytical rigor and attention to detail: You break down ambiguous problems, use data to make decisions, and move fast without losing rigor. You maintain a consistently high quality bar across every user‑facing touchpoint.

• AI fluency: You use AI tools to accelerate research, localization, content production, analysis, or workflows without compromising quality or brand consistency.

Our perks

(Some of the benefits listed below are available to full‑time positions only)

At Joko, we believe that flexibility and trust are essential. Our work environment reflects this through:

• Flexible remote : If you live in Paris, you can choose to work from our office or from home with no constraints. If you live elsewhere, we can provide access to a coworking space and a coworking budget.

• Work from anywhere : Want to spend a month in Italy while working? You can work from most countries in the world for up to 3 months per year.

On top of that, we offer plenty of perks:

• Top-market compensation
• Equity for everyone with the chance to own a piece of what you build
• Half-day each week dedicated to leveling up with AI by exploring new tools, iterating hard, and sharpening your skills
• Yearly offsite in amazing locations and budget for team‑building events & monthly in‑person gatherings
• Contribution to your ClassPass subscription
• 8‑week leave paid 100% for the second parent
• and much more, check the full list here!

Our hiring process

1. Intro call: Quick screening with the Hiring Manager or the Talent team.

2. Step 1 - Team interview (45 min): Conversation with two Joko team members (could include the Hiring Manager, people from the team you’d join, or colleagues from other teams).

3. Step 2 - Role-specific assessments

   • For non‑engineering roles: A take‑home case study followed by a 45-min interview. We assess both your output and how you think in real time. The exercise will be relevant to your role (e.g. analysis, strategy, or process design).

   • For engineering roles: A 90‑min live technical interview on CoderPad covering code understanding, review, system design, and product thinking (with AI serving as a collaboration tool).

4. Step 3 - Leadership interview (45 min): Conversation with a SteerCo member and a Founder.

5. References: Up to 3 calls with former colleagues or managers.

You may also be invited for coffee with team members to get a feel for our culture.