Marketing Manager (Santiago De Compostela, A Coruña, Vigo)

buscojobs España; La Coruña; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

Una fundación de gestión no lucrativa busca un Marketing Manager para definir y ejecutar estrategias de marketing integradas. Este puesto clave tiene como objetivo aumentar la visibilidad y el impacto de las actividades de la Fundación a través de estrategias digitales y de relaciones. Se requiere experiencia significativa en marketing con un enfoque en la comunicación académica y la gestión de proyectos.

Servicios

Posibilidad de teletrabajo 2 días a la semana

Desarrollo profesional en un entorno colaborativo

Acceso a capacitaciones y conferencias

Horario reducido los viernes

Formación

• 3-5 años de experiencia en gestión de marketing, preferiblemente en organizaciones sin fines de lucro.
• Dominio de inglés y español (nivel C1), se valorarán otros idiomas.
• Experiencia en marketing B2B y soporte en ventas.

Responsabilidades

• Desarrollar y ejecutar estrategias de marketing digitales y campañas integradas.
• Realizar investigación de mercado y análisis competitivo.
• Colaborar con jefes de departamento para optimizar los mensajes de marketing.

Conocimientos

Comunicación

Pensamiento creativo

Gestión de proyectos

Análisis de datos

Marketing digital

Educación

Título universitario en Marketing, Comunicaciones o campo relacionado

Máster preferido

Herramientas

Google Analytics

CRM

Herramientas de automatización de marketing

Herramientas de gestión de redes sociales

Descripción del empleo

EUR 35.000 - 50.000

Department: Marketing and Communication.

Job overview:

We are seeking aresults-driven Marketing Manager to join the FEUGA Foundation team. The successful candidate will be responsible for defining and executing comprehensive marketing and sales strategies at both national and international levels across all foundation departments and services. This role is designed to significantly increase the impact and visibility of the various activities and projects developed by the Foundation. The positionrequires a strong background in multi-channel marketing, digital strategy, and stakeholder engagement within the academic, research, and innovation sectors.

Key responsibilities:

o Develop and implement comprehensive marketing strategies that align with the Foundation's mission and strategic objectives across all departments.

o Create and execute integrated marketing campaigns to promote the Foundation's services, projects, and initiatives to diverse audiences including academic institutions, industry partners, and government agencies.

o Design and manage go-to-market strategies for new services and projects, ensuring maximum reach and impact.

o Conduct market research and competitive analysis to identify opportunities for growth and positioning in national and international markets.

o Establish and maintain brand consistency across all communication channels and materials.

Digital Marketing & Communications:

o Develop and execute digital marketing strategies including website management, social media, email marketing, and content marketing.

o Manage online presence and reputation across multiple platforms and channels.

o Create compelling content that effectively communicates the Foundation's value proposition to different target audiences.

o Implement SEO/SEM strategies to increase online visibility and lead generation.

o Support business development activities by generating qualified leads and nurturing prospect relationships.

o Develop sales enablement materials including presentations, case studies, brochures, and digital assets.

o Collaborate with department heads to understand service offerings and translate them into compelling marketing messages.

o Track and analyze marketing performance metrics to optimize campaigns and demonstrate ROI.

International Outreach & Partnerships:

o Represent the Foundation at international conferences, trade shows, and networking events to build brand awareness and establish strategic partnerships.

o Develop localized marketing strategies for different international markets and cultural contexts.

o Manage relationships with external agencies and vendors to support marketing initiatives.

Qualifications:

Education:

· Bachelor's degree in Marketing, Communications, Business Administration, or related field. Master's degree preferred.

· Professional certifications in digital marketing, project management, or related areas will be considered advantageous.

o Experience in marketing for research institutions, foundations, or technology transfer organizations.

o Knowledge of the academic and research ecosystem, including understanding of R&D processes, innovation management, and technology commercialization.

o Familiarity with European and Spanish funding programs and the regional innovation landscape.

Skills:

o Excellent communication skills in Spanish and English (C1 equivalent), additional languages will be advantageous.

o Strong knowledge of digital marketing tools and platforms (Google Analytics, CRM systems, marketing automation, social media management tools).

o Proven ability to develop compelling presentations and marketing materials for diverse audiences.

o Strong analytical skills with experience in marketing metrics, ROI analysis, and data-driven decision making.

o Creative thinking and problem-solving abilities with attention to detail and brand consistency.

o Excellent project management skills with ability to manage multiple campaigns simultaneously.

o Strong interpersonal skills with ability to collaborate effectively across departments and with external stakeholders.

o Travel availability and driving licence.

Experience:

o At least 3-5 years of experience in marketing management, preferably within non-profit organizations, research institutions, or knowledge-based organizations.

o Proven track record in developing and executing successful marketing campaigns that have demonstrably increased brand awareness and lead generation.

o Experience in B2B marketing and sales support, with understanding of complex sales cycles.

o Demonstrated ability to work in international environments and manage multi-cultural marketing initiatives.

o Experience with budget management and vendor relationships.

o Strong portfolio of marketing materials and campaigns that showcase creativity and strategic thinking.

What we offer:

o Full-time position. Salary to be agreed according to skills and experience.

o Professional development in an international and collaborative environment.

o Access to training and conferences to support your professional growth.

o 2 days per week teleworking. Continuous workday from 8 to 3 from June to September. Afternoon free on Fridays year-round.

o Opportunity to make a significant impact on the Foundation's growth and visibility in the innovation ecosystem.

• Interested candidates are invited to submit their CV and a cover letter outlining their suitability for the position.

Seniority level

Seniority level

Entry level

• Seniority level

  Entry level

Employment type

Employment type

Full-time

• Employment type

  Full-time

Job function

Job function

Marketing and Sales

• Job function

  Marketing and Sales

• Industries

  Non-profit Organization Management

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