Marketing Manager Norway & Sweden - interim (f / m / x)

Otovo SRL; Madrid; Presencial; EUR 30.000 - 60.000; Jornada completa

Descripción de la vacante

Join a forward-thinking greentech start-up as a Marketing Manager, where you will lead marketing efforts for the Norwegian and Swedish markets. In this dynamic role, you'll leverage your market insights to drive local awareness and engagement, collaborating closely with sales and central marketing teams. This position offers a unique opportunity to contribute to the transition to renewable energy while working alongside passionate colleagues across Europe. If you're a creative thinker with a hands-on approach and a knack for project management, this role could be your chance to make a meaningful impact in a rapidly growing industry.

Servicios

Pension coverage

Health insurance coverage

Opportunity for full-time position

Collaborative work environment

Formación

• Experience in digital-first marketing roles, especially in varied marketing topics.
• Strong organizational skills with a focus on project management and execution.

Responsabilidades

• Act as the voice of local customers and manage marketing activities for Norway and Sweden.
• Collaborate with sales and marketing teams to drive conversions and create local content.

Conocimientos

Fluent in Norwegian

Fluent in Swedish

Proficient in English

Project Management

Creative Thinking

Analytical Skills

Effective Communication

Herramientas

HubSpot

Google Sheets

Descripción del empleo

As one of Europe's preeminent greentech start-ups, Otovo is determined to make our dream of bringing solar energy to every home a reality.

Otovo provides solar panels and other sustainable energy technologies like batteries, electrical vehicle chargers, and heat pumps to homeowners, and we use software and technology to make solar energy easy, affordable, and available everywhere.

• We make solar easy by providing tailored offers to customers visiting our website and entering their address. With our unique technology at the core of our business, we make tailored offers to all customers via home visits as well as through our website and on the phone.
• We make solar affordable by providing a platform where installers compete on price and quality to get assignments. We also offer homeowners an opportunity to rent the solar solution for a low monthly payment, delivering electricity bill savings straight away.
• We make solar available everywhere through our presence in many European markets.

We need your help

We seek a collaborative, passionate, and versatile Marketing Manager responsible for the Norwegian and Swedish markets to join our Madrid-based European Marketing team. This role is ad interim as cover for an extended absence.

In this role, you will serve as the voice of the local customer and the focal point of planning and execution of Otovo’s local marketing activities. You will partner intensively with central marketing channel teams and with the local sales teams.

You will be a part of a dynamic, ambitious, and international/multilingual European Marketing & Partnerships team that is comprised of channel teams such as Performance Marketing, Partnerships, and Integrated Marketing (Content Studio, SEO, CRM) as well as other Marketing Managers with regional or country responsibilities.

Your responsibilities will include:

• Be the source & voice of market knowledge (competition, regulation) & local customer insights for your markets.
• Maintain a holistic view of the markets’ leads targets & leads sources mix, advise/engage with central channels on a healthy quantum & mix of leads.
• Locally execute/adapt global awareness-driving activities.
• Opportunistically ideate/pitch/execute local awareness activities or events.
• Collaborate with local Sales to drive higher conversion rates: devise and communicate impactful promos, optimize sales communications.
• With central marketing teams, co-create local marketing content relevant for the business, including customer testimonials and SEO-driving content.
• In collaboration with Partnerships, leverage our B2B relationships to drive greater awareness, more leads, and sales.
• Create newsletters and discretionary marketing emails, leveraging central templates & HubSpot expertise.
• Own local Trustpilot and Google Reviews profiles & reviewer engagement.
• Make sure that the content of the local websites is up to date, on brand, and aligned with business strategy; own all non-Paid marketing landing pages, assist in conversion optimization efforts.
• Jointly with the Scandinavia Regional Lead and central Integrated Marketing, enable local PR by cultivating and leveraging journalist & freelancer contacts.

What's in it for you?

You'll get to be a part of our pan-European scale-up journey. We learn fast and encourage bold attempts and experiments: Otovo is a puzzle to work on and a riddle to solve. If you like that, you'll like it here. The role may lead to a full-time position depending on performance and company needs.

Here's some more of what we offer:

• More solar panels and sustainable home technology → less global warming. You have a chance to make a meaningful contribution to the world.
• You'll work with enthusiastic colleagues from across Europe; passionate for their fields and eager to learn.
• Pension or health insurance coverage.

A doer with previous hands-on experience driving varied marketing topics at digital-first businesses.

Requirements

• Fluent in either Norwegian or Swedish language and proficient in the other, as well as in English. Culturally attuned to the Norwegian and Swedish markets, local consumers, and business practices, always “in the know” on the local market happenings.
• Very well organized with superior project- and time-management skills, thriving on hands-on execution as well as coordination of multiple projects and work-streams.
• Creative thinker capable of coming up with new ideas for promoting Otovo in the market of responsibility, devising and hands-on executing tests.
• A team player, comfortable with influencing and getting things done with and through others; an open, clear, and effective communicator (both orally and in writing).
• Numerate, analytical, and comfortable with quantifying business impact of marketing actions, proficient with Google Sheets.
• Capable of hands-on updating of the site and blog content and proposing/taking actions for site conversion optimization.
• Outgoing and thriving on forging and developing connections with local service providers, journalists, partners.
• Operational knowledge of HubSpot a plus.

Interested?

Submit your application here. Our team will carefully review it, and if you could be a good fit, we will start an interview process that looks like this:

• First interview: with a senior member of the team.
• Follow-up interviews: with key stakeholders across Marketing and Sales. We may ask for a practical demonstration of your skills.

Help us help the world transition to renewable energy and submit your application today!