Marketing Manager - Mobile Water Technologies

Veolia; Comunidad Valenciana; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a dynamic Inbound Marketer to lead innovative marketing strategies across Europe. This exciting role involves developing inbound marketing tactics to engage customers, enhance brand visibility, and drive lead generation. You will collaborate with various teams to create compelling content, optimize campaigns using SEO, and leverage marketing automation tools. If you are passionate about making a positive environmental impact and have a knack for data-driven decision-making, this opportunity is perfect for you. Join a forward-thinking company that values diversity and innovation in the marketing landscape.

Formación

• Relevant marketing experience or a Bachelor's degree in marketing/business.
• Strong analytical skills to track KPIs and make data-driven decisions.
• Experience with CRM systems and marketing automation tools.

Responsabilidades

• Develop and execute inbound marketing strategies to attract customers.
• Collaborate with sales and marketing teams for campaign success.
• Measure campaign performance and optimize based on data insights.

Conocimientos

Inbound Marketing

Content Marketing

SEO

Lead Generation

Data Analysis

Project Management

Communication Skills

Educación

Bachelor's degree in Marketing

Business Administration

Herramientas

Google Analytics

Salesforce

HubSpot

Marketo

Pardot

Descripción del empleo

At Veolia Water Technologies & Solutions, we’re at the forefront of activities designed to save water and reduce energy consumption for industrial customers. The collective expertise and passion of our people, combined with a broad portfolio of over 10,000 technologies, makes us uniquely positioned to deliver solutions that positively impact the environment.

Remote based in Europe

Join Veolia Water Technologies and Solutions at a unique time of growth and business expansion as we continue to build our presence across Europe.

In this role, you will oversee and implement inbound marketing strategies to attract, engage, and convert.

You will own and manage marketing for the Mobile Assets business in Europe, playing a crucial role in creating and maintaining new channels of communication and targeted campaigns to increase visibility of our ecological transformation value proposition.

What does the day-to-day look like?

• Develop and execute comprehensive inbound marketing strategies
• Research your market sector to understand customer needs
• Work closely with sales to fully understand their objectives for the sector
• Work closely with the Domain Leader to develop a marketing strategy for the next period of expansion
• Content Creation and Optimization
• Collaborate with internal marketing specialists and external agencies
• Manage the content for your assigned sector
• Ensure consistency in brand messaging and positioning
• Work with the digital team, conduct keyword research, implement on-page SEO tactics, improve search engine rankings and organic traffic
• Develop lead generation campaigns
• Create and manage email marketing campaigns
• Work with the PR & Social Team to manage the company's social media presence
• Use social media channels for lead generation and brand awareness
• Utilise marketing automation tools to streamline processes
• Work closely with the wider Europe Inbound Marketing team, PR & social team, digital team, and others to ensure seamless execution and accuracy of marketing initiatives
• Stay abreast of the latest trends, best practices, and technologies in inbound marketing and digital marketing
• Measure marketing campaigns performance
• Work with the Europe marketing team, benchmark campaign performance against other sector campaigns and share best practice
• Outbound Activities: Promotion of Valuable Content such as product books, webinars, or whitepapers
• Event Marketing: Participate in industry events, conferences, or webinars
• Drive sector strategy and seamless European rollout
• Ensure that local marketing activities are implemented and managed
• Support in the ongoing development of mini-websites
• Plan, allocate, and control financial resources
• Experience with Google Analytics, Salesforce, automation dashboards or other marketing analytics platforms
• Travel as required

Qualifications

What background will you likely have?

• Relevant marketing / business experience OR Bachelor's degree in marketing, business administration, or a related field
• Strong analytical skills with the ability to interpret data, track KPIs, and make data-driven decisions
• A deep understanding of inbound marketing methodologies, including content marketing, SEO, social media, email marketing, lead generation, and lead nurturing
• Experience with marketing automation tools and CRM systems is also essential
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot), CRM systems, etc.
• Ability to devise innovative marketing strategies that resonate with the target audience
• Strong project management skills to oversee multiple marketing initiatives
• Excellent written and verbal communication skills
• Relevant work experience as an Inbound Marketer, showcasing a proven track record
• Previous experience in the Water Industry is not essential, although would be favored

Additional Information

PLEASE SUBMIT YOUR CV IN ENGLISH FOR SCREENING PURPOSES

As an inclusive company, Veolia is committed to diversity and gives equal consideration to all applications, without discrimination.