Marketing Manager Iberia

Lever, Inc.; Madrid; Híbrido; EUR 70.000 - 100.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work (3 days in Madrid)

Meal/food policy

Stock ownership plan

Team events

Descripción de la vacante

BlaBlaCar is seeking a Marketing Manager Iberia to drive scalable growth in Spain and Portugal. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources.

You will align product and service developments with local member needs, acting as the Spanish community champion while collaborating with central teams. The role offers a hybrid model with 3 days/week in Madrid.

Formación

• 5+ years in marketing and/or business development.
• Entrepreneurial mindset with ownership and initiative.
• Strong data-driven approach to growth and measurement.
• Creative storytelling and copywriting across channels.
• Native Spanish, fluent English; Portuguese advantageous.
• Excellent communication and teamwork in a multicultural setting.
• Able to work autonomously under tight deadlines.

Responsabilidades

• Translate regional goals into actionable marketing roadmaps and channels.
• Design and execute campaigns across Spain and Portugal with Growth support.
• Manage initiatives end-to-end with budget discipline and ROI focus.
• Report KPIs and provide leadership-ready performance briefings.
• Create localized marketing assets for CRM and social channels.

Conocimientos

Native Spanish

Fluent English

Portuguese a plus

Entrepreneurial mindset

Strong data analysis

Creative copywriting

Excellent communication

Autonomy under deadlines

Descripción del empleo

About BlaBlaCar

BlaBlaCar is the world’s leading community-based travel app enabling 27 million members a year to carpool or travel by bus in 21 countries. Our team of 800 employees counts over 50 nationalities and is spread across our 5 global offices, 30% working fully remotely.

Your Mission

We are looking for a Marketing Manager Iberia to join the Spanish local team. Your mission is to drive scalable user and business growth across the Spanish and Portuguese market. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources. You will be able to work on a large variety of projects to increase BlaBlaCar’s impact and take the company to its next growth stage. Serving as the primary champion for our Spanish community, you will align internal product and service developments with local member needs and insights to strengthen BlaBlaCar’s position as a market leader.

Your responsibilities

• Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.

• Campaign Strategy & Execution: Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team, to drive user acquisition and retention.

• Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.

• Stakeholder & Leadership Alignment: Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.

• Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.

Market Insights & Strategic Analysis

• Business & Performance Deep Dives: Conduct rigorous analysis of regional business activity, funnels, and campaign metrics to uncover growth drivers and performance bottlenecks.

• Actionable Intelligence: Synthesize complex data sets and members 'insights into clear, executive-ready insights that directly inform product direction, local messaging, and strategic decision-making.

If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

Your Qualifications

• Minimum 5 years of work experience in marketing and/or business development
• Entrepreneurial mindset: autonomous, proactive, sense of ownership and hands-on profile
• Strong data and analytical skills, business and data driven
• Creative mind, great content and copywriting skills
• Native Spanish speaker and fluent in English. Portuguese would also be an advantage
• You have excellent communication skills, you’re humble, and you enjoy sharing & learning from others
• Ability to work autonomously under tight deadlines
• Ability to work in a multicultural environment
• Demonstrable experience in launching a new product/service, project management, ownership of a product or business line, etc.

What we have to offer

• Hybrid working mode (3 days/week at the Madrid office)
• 4 additional weeks on top of legal maternity/paternity leaves
• Financial support for home office equipment
• Minimum 22 days of holidays per year
• Local meal plan policy (90€/month)
• Free unlimited carpooling
• Personal growth via trainings, mentorship, and internal mobility programs
• Employee Stock ownership plan
• Regular team building events
• 1 day off per year to test our product

BlaBlaCar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.