Role description: As part of the global marketing team and reporting directly to the CMO, this position involves designing, leading, and executing a wide range of events of various sizes and formats, both externally with our commercial partners and internally with staff. The role also includes managing Dida's tradeshow presence worldwide. We seek creative candidates with proven experience in developing, leading, and executing high-quality events that enhance attendee experience and improve the company's perception.
Key Responsibilities:
- Develop and implement a global event strategy aligned with Dida’s business goals.
- Manage all aspects of event logistics, including venue selection, vendor negotiations, budgeting, and scheduling.
- Oversee large-scale B2B events such as conferences, trade shows, roadshows, and partner summits across multiple regions.
- Create and manage sponsorship programs in collaboration with the commercial teams to attract and handle event sponsorships as appropriate.
Attendee Experience & Engagement:
- Design attendee journeys to maximize engagement, networking, and satisfaction.
- Handle registration, ticketing, and event platform integration for smooth attendee management.
- Coordinate content delivery, including speaker management, session planning, and interactive activities.
Logistics & Operations:
- Lead on-site event execution, including setup, staffing, A/V, catering, and transportation.
- Manage relationships with venues, agencies, suppliers, and exhibitors to ensure flawless execution.
- Oversee event technology such as apps, virtual/hybrid platforms, and lead retrieval systems.
Marketing & Promotion:
- Work with marketing teams to promote events, increase registration, and conduct post-event follow-up.
- Create event branding, signage, and promotional materials consistent with Dida’s branding.
- Use social media, email campaigns, and partnerships to expand event reach.
Budget & Performance Analysis:
- Monitor event budgets to ensure cost efficiency and ROI.
- Evaluate event success using KPIs like attendance, engagement, lead generation, and satisfaction surveys.
- Prepare post-event reports and insights for ongoing improvement.
Qualifications & Skills:
- Minimum of 5 years' experience in event management, preferably in B2B travel, technology, or hospitality sectors.
- Successful track record in organizing large-scale, multi-day events with 500+ attendees.
- Strong project management skills with the ability to handle multiple events simultaneously.
- Fluent in written and spoken English; additional languages (especially Mandarin) are a plus.
- Expertise in logistics, vendor management, and attendee experience design.
- Familiarity with virtual and hybrid event platforms.
- Excellent negotiation, communication, and problem-solving skills.
- Willingness and ability to travel internationally on a regular basis.