Marketing Manager (Head of events & tradeshows)

JR Spain; Gerona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A dynamic marketing team in Cataluña is seeking an experienced Event Manager to oversee global event strategies, logistics, and attendee engagement. The role involves managing significant B2B events and ensuring seamless execution from start to finish. Candidates should have at least 5 years of event management experience, exceptional project management skills, and fluency in English, with additional languages being a plus. Opportunity for travel included.

Formación

• Minimum 5 years of experience in event management.
• Track record of organizing large-scale events.
• Fluent in English; knowledge of Mandarin is an asset.

Responsabilidades

• Develop and implement global event strategy.
• Manage all logistics for large-scale events.
• Design attendee journeys for engagement.

Conocimientos

Project Management

Negotiation

Communication

Event Logistics

Attendee Experience Design

Descripción del empleo

Role description: As part of the global marketing team and reporting directly to the CMO, this position involves designing, leading, and executing a variety of events of different sizes and formats, both externally with commercial partners and internally with staff. The role also includes managing Dida’s tradeshow presence worldwide. We seek creative candidates with proven experience in developing, leading, and executing high-quality events that enhance attendee experience and company perception.

Key Responsibilities:

• Develop and implement a global event strategy aligned with Dida’s business goals.
• Manage all aspects of event logistics, including venue selection, vendor negotiations, budgeting, and scheduling.
• Oversee large-scale B2B events such as conferences, trade shows, roadshows, and partner summits across multiple regions.
• Create and manage sponsorship programs in collaboration with Dida’s commercial teams to attract and handle event sponsorships where appropriate.

Attendee Experience & Engagement:

• Design attendee journeys to maximize engagement, networking, and satisfaction.
• Coordinate registration, ticketing, and event platform integration for smooth attendee management.
• Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.

Logistics & Operations:

• Lead on-site event execution, including setup, staffing, A/V, catering, and transportation.
• Maintain relationships with venues, agencies, suppliers, and exhibitors to ensure flawless delivery.
• Manage event technology such as apps, virtual/hybrid platforms, and lead retrieval systems.

Marketing & Promotion:

• Work with marketing teams to promote events, increase registration, and conduct post-event follow-up.
• Develop event branding, signage, and promotional materials consistent with Dida’s corporate identity.
• Utilize social media, email campaigns, and partnerships to expand event reach.

Budget & Performance Analysis:

• Monitor event budgets to ensure cost efficiency and ROI.
• Assess event success using KPIs such as attendance, engagement, lead generation, and satisfaction surveys.
• Prepare post-event reports and insights for ongoing improvement.

Qualifications & Skills:

• Minimum of 5 years of experience in event management, preferably in B2B travel, tech, or hospitality sectors.
• Successful track record of organizing large-scale, multi-day events with over 500 attendees.
• Strong project management skills with the ability to handle multiple events concurrently.
• Fluent in written and spoken English; additional languages (especially Mandarin) are a plus.
• Expertise in logistics, vendor management, and attendee experience design.
• Familiarity with virtual and hybrid event platforms.
• Excellent negotiation, communication, and problem-solving skills.
• Willingness and ability to travel internationally on a regular basis.