Marketing Manager (Head of events & tradeshows)

JR Spain; Barcelona; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

Una empresa líder en marketing busca un/a Marketing Manager para gestionar eventos y ferias comerciales en Barcelona. El candidato ideal tiene más de 5 años de experiencia en gestión de eventos B2B y habilidades en logística y comunicación. Este rol incluye diseñar estrategias de eventos, maximizar la experiencia del asistente y supervisar la ejecución de eventos a gran escala. Se requiere fluidez en inglés y disponibilidad para viajar internacionalmente.

Formación

• 5+ años de experiencia en gestión de eventos, preferiblemente en B2B.
• Dominio del inglés hablado y escrito.
• Capacidad para gestionar múltiples eventos simultáneamente.

Responsabilidades

• Desarrollar y ejecutar estrategias globales de eventos alineadas con los objetivos de negocio.
• Gestionar logística de eventos de gran escala en múltiples regiones.
• Colaborar con equipos de marketing para aumentar la visibilidad del evento.

Conocimientos

Gestión de proyectos

Comunicación

Negociación

Experiencia en logística

Creatividad

Descripción del empleo

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Marketing Manager (Head of events & tradeshows), Barcelona

Client: Dida

Location: Barcelona, Spain

Job Category: Other

EU work permit required: Yes

Job Reference: 569946080195851059232461

Job Views: 1

Posted: 23.07.2025

Expiry Date: 06.09.2025

Job Description:

Role description: Forming part of the global marketing team and reporting directly to the CMO, this position will design, lead, and execute a wide range of events of different sizes and configurations both externally with our commercial partners and internally with our staff, in addition to managing Dida’s tradeshow presence worldwide. We are looking for creative candidates with demonstrable experience in developing, leading, and executing high-quality events that significantly enhance the attendee experience and the perception of the company.

Key Responsibilities:

• Develop and execute a global event strategy aligned with Dida’s business objectives.
• Manage end-to-end event logistics, including venue selection, vendor negotiations, budgeting, and timeline management.
• Oversee large-scale B2B events (conferences, trade shows, roadshows, and partner summits) across multiple regions.
• Develop and execute a sponsorship program working closely with Dida’s commercial teams to attract and manage event sponsorship where relevant.

Attendee Experience & Engagement:

• Design and implement attendee journeys to maximize engagement, networking, and satisfaction.
• Coordinate registration, ticketing, and event platform integration for seamless attendee management.
• Ensure high-quality content delivery, including speaker coordination, session planning, and interactive experiences.

Logistics & Operations:

• Lead on-site event execution, including setup, staffing, A/V, catering, and transportation.
• Manage relationships with venues, agencies, suppliers, and exhibitors to ensure a flawless delivery.
• Oversee event technology (apps, virtual/hybrid platforms, lead retrieval systems).

Marketing & Promotion:

• Collaborate with marketing teams to drive event awareness, registration, and post-event follow-up.
• Develop event branding, signage, and promotional materials in line with Dida’s corporate identity.
• Leverage social media, email campaigns, and partnerships to amplify event reach.

Budget & Performance Analysis:

• Track event budgets, ensuring cost efficiency and ROI.
• Measure event success through KPIs (attendance, engagement, lead generation, satisfaction surveys).
• Provide post-event reports and insights for continuous improvement.

Qualifications & Skills:

• 5+ years of event management experience, preferably in B2B travel, tech, or hospitality.
• Proven track record of organizing large-scale, multi-day events (500+ attendees).
• Strong project management skills with the ability to manage multiple events simultaneously.
• Fluent written and spoken English. Other languages valued (especially Mandarin).
• Expertise in logistics, vendor management, and attendee experience design.
• Familiarity with virtual/hybrid event platforms.
• Excellent negotiation, communication, and problem-solving skills.
• Availability to travel internationally regularly.