Marketing Manager Genetic Testing Solutions

Mackinnon Bruce International; Torrejón de Ardoz; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player is seeking a Global Marketing Manager for Genetic Testing Solutions. This pivotal role involves driving the commercial success of innovative genetic testing products through strategic marketing initiatives. The ideal candidate will possess over 10 years of experience in regional or global marketing, particularly within the Medical Device sector. You will collaborate with cross-functional teams to develop impactful marketing strategies, utilizing digital expertise to enhance communication and lead generation. If you're ready to make a significant impact in a dynamic environment, this opportunity is for you.

Formación

• 10+ years of marketing experience, preferably in Medical Devices.
• Strong leadership and project management skills.

Responsabilidades

• Develop a visionary marketing strategy for genetic testing solutions.
• Lead global marketing campaigns and coordinate product launches.

Conocimientos

Marketing Strategy Development

Digital Marketing

Brand Management

Communication Skills

Project Management

Descripción del empleo

Mackinnon Bruce International is exclusively partnered with a global Mid-Sized MedTech / Diagnostics company in the IVF & Fertility field.

Who we are

We are a dynamic recruitment agency that has evolved since our establishment in 2012. We work with high-profile clients worldwide to source and retain top-tier talent.

The Role :

As the Global Marketing Manager for Genetic Testing Solutions, you will drive the commercial success and global strategy of our genetic testing products. Your responsibilities include managing marketing programs such as launches, concepts, and campaigns. You will lead initiatives targeting both consumers and patients, working closely with Product Directors and Regional Marketing teams.

You will develop and implement marketing strategies utilizing strong communication skills, digital expertise, and extensive marketing experience to deliver targeted content globally. Reporting to the Vice President of Global Marketing, you will collaborate with the Global Marketing team, Product Management, and Regional Marketing teams to design and execute impactful marketing programs aligned with business objectives.

Key Responsibilities :

1. Develop and communicate a clear, visionary marketing strategy aligning with the organization’s and genetic testing solutions’ long-term goals.
2. Lead the creation of value propositions, marketing plans, campaigns, and sales tools on a global scale.
3. Plan and develop an optimal marketing mix, emphasizing digital strategies such as web, email campaigns, webinars, and social media content.
4. Coordinate with internal and external stakeholders for product launches and campaigns, ensuring commercial impact through effective marketing concepts.
5. Collaborate with upstream product management to incorporate customer and market insights into product vision and roadmaps.
6. Develop patient marketing concepts and campaigns to enhance communication and lead generation within this audience.
7. Monitor campaign and launch performance, implementing continuous improvements.

Who We’re Looking For :

1. A marketer with at least 10 years of regional or global marketing experience.
2. Strong background in marketing and brand management, preferably in the Medical Device sector.
3. Exceptional communication and interpersonal skills, with fluency in English, both verbal and written.
4. Proven leadership and project management abilities, capable of managing cross-functional teams and multiple projects.
5. Willingness to travel approximately 15-20 days annually to various markets and customers.