Marketing Manager Genetic Testing Solutions

Mackinnon Bruce International; País Vasco; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

Join a forward-thinking recruitment agency as a Global Marketing Manager for Genetic Testing Solutions. In this pivotal role, you will shape the marketing strategy and drive the commercial success of innovative genetic testing solutions. Collaborating with cross-functional teams, you will lead impactful marketing initiatives, including product launches and digital campaigns, ensuring alignment with business objectives. If you have a strong background in marketing within the Medical Device sector and are passionate about making a difference, this opportunity is for you.

Formación

• 10+ years in regional/global marketing roles, preferably in Medical Devices.
• Strong leadership and project management skills.

Responsabilidades

• Develop and communicate a visionary marketing strategy for Genetic Testing Solutions.
• Lead marketing plans and campaigns on a global scale.

Conocimientos

Marketing Strategy

Digital Marketing

Brand Management

Communication Skills

Project Management

Descripción del empleo

Mackinnon Bruce International is exclusively partnered with a global Mid-Sized MedTech / Diagnostics company in the IVF & Fertility field.

Who we are

We are a dynamic recruitment agency established in 2012, working with high-profile clients worldwide to source and retain top-tier talent.

The Role :

As the Global Marketing Manager for Genetic Testing Solutions, you will drive the commercial success and global strategy of genetic testing solutions, focusing on marketing programs such as launches, concepts, and campaigns. You will lead both consumer and patient initiatives, collaborating closely with Product Directors and Regional Marketing teams.

You will develop and execute marketing strategies, utilizing strong communication skills, digital expertise, and extensive marketing experience to deliver targeted content globally. Reporting to the Vice President of Global Marketing, you will oversee the design and execution of marketing programs aligned with business objectives.

Key Responsibilities :

1. Develop and communicate a visionary marketing strategy aligned with the company’s long-term goals for Genetic Testing Solutions.
2. Lead the development of value propositions, marketing plans, campaigns, and sales tools on a global scale.
3. Plan and develop an optimal marketing mix, emphasizing digital strategies such as web, email campaigns, webinars, and social media content.
4. Collaborate with internal and external stakeholders on product launches and campaigns, ensuring commercial impact.
5. Work with upstream product management to incorporate customer and market insights into product vision and roadmaps.
6. Develop patient marketing concepts and campaigns to enhance communication and lead generation.
7. Monitor campaign and launch effectiveness, implementing continuous improvements.

Who We’re Looking For :

1. Minimum of 10 years’ experience in regional or global marketing roles.
2. Strong background in marketing and brand management, preferably within the Medical Device sector.
3. Excellent communication and interpersonal skills, with fluency in English, both verbal and written.
4. Proven leadership and project management skills, capable of leading cross-functional teams and managing multiple projects.
5. Willingness to travel approximately 15-20 days annually to market regions and customers.