Marketing Manager Genetic Testing Solutions

Mackinnon Bruce International; León; Presencial; EUR 60.000 - 100.000; Jornada completa

Descripción de la vacante

An established industry player in the MedTech sector is seeking a Global Marketing Manager to spearhead the marketing strategies for genetic testing solutions. This role involves developing innovative marketing plans, collaborating with cross-functional teams, and driving initiatives that align with the company's long-term goals. The ideal candidate will bring over a decade of experience in marketing, particularly within the medical devices field, and possess exceptional leadership and communication skills. If you are passionate about making a significant impact in the healthcare sector, this opportunity is perfect for you.

Formación

• 10+ years in global marketing roles, especially in Medical Devices.
• Strong background in brand management and marketing strategies.

Responsabilidades

• Develop and communicate marketing strategies for genetic testing solutions.
• Lead creation of marketing plans and campaigns on a global scale.

Conocimientos

Marketing Strategy Development

Digital Marketing

Leadership

Project Management

Communication Skills

Descripción del empleo

Mackinnon Bruce International is exclusively partnered with a global Mid-Sized MedTech / Diagnostics company in the IVF & Fertility field.

Who we are

We are a dynamic recruitment agency established in 2012, working with high-profile clients worldwide to source and retain top-tier talent.

The Role :

As the Global Marketing Manager - Genetic Testing Solutions, you will drive the commercial success and global strategy of genetic testing solutions, including launches, concepts, and campaigns. You will lead consumer and patient initiatives, collaborating closely with Product Directors and Regional Marketing teams.

You will develop and execute marketing strategies, utilizing strong communication skills, digital expertise, and extensive marketing experience to deliver targeted content globally. Reporting to the Vice President of Global Marketing, you will oversee the design and implementation of marketing programs aligned with business objectives.

Key Responsibilities :

1. Develop and communicate a visionary marketing strategy aligned with the company's long-term goals for genetic testing solutions.
2. Lead the creation of value propositions, marketing plans, campaigns, and sales tools on a global scale.
3. Plan and develop an optimal marketing mix, emphasizing digital marketing strategies & deliverables (web, email campaigns, webinars, social media content).
4. Collaborate with internal and external stakeholders on product launches and campaigns, ensuring commercial impact.
5. Coordinate with upstream product management to incorporate customer and market insights into product vision and roadmaps.
6. Develop patient marketing concepts and campaigns to enhance communication and lead generation.
7. Monitor campaign and launch effectiveness, implementing continuous improvements.

Who We’re Looking For :

• Minimum 10 years of experience in regional or global marketing roles, preferably within Medical Devices or related sectors.
• Strong background in marketing and brand management.
• Excellent communication and interpersonal skills in English, both verbal and written.
• Proven leadership and project management abilities, capable of managing cross-functional teams and multiple projects.
• Willingness to travel approximately 15-20 days annually to market regions and clients.