Marketing Manager - Design & Architecture Programs

IE University; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

Join an innovative educational institution as a Marketing Manager for Design & Architecture Programs. This role involves crafting strategic marketing plans to promote unique programs, collaborating with academic departments, and utilizing your expertise in the creative industries. You will analyze market trends, manage budgets, and ensure effective communication of program benefits. Be part of a dynamic team that values creativity and change, and help shape the future of education in design and architecture. If you are passionate about making a difference and possess strong marketing skills, this opportunity is perfect for you.

Formación

• 5+ years of marketing experience in higher education or creative industries.
• Strong analytical skills and experience with market research.

Responsabilidades

• Develop and implement marketing plans for design and architecture programs.
• Analyze market trends and optimize marketing strategies.

Conocimientos

Analytical Skills

Communication Skills

Project Management

Creative Thinking

Problem-Solving

Educación

Master’s degree in Architecture

Master’s degree in Design

Master’s degree in Marketing

Herramientas

Digital Marketing Tools

Descripción del empleo

Overview

Are you interested in joining a dynamic and international team of professionals to transform education? IE University's Marketing department is looking for a Marketing Manager - Design & Architecture Programs to join its team!

Position Overview:

The Design & Architecture Programs Marketing Manager is responsible for developing and executing strategic marketing plans to promote both graduate and undergraduate programs in design and architecture. This role requires a deep understanding of the Creative Industries, including fields such as architecture, design, interior design, UX, visual arts, fashion, and more, along with strong marketing expertise. The ideal candidate should have a background in one or more of these areas—either through professional experience or academic studies—to effectively communicate the unique value of these programs.

Why IE University?

With 50 years of experience and founded by and for entrepreneurs, IE University has turned business education on its head through disruptive teaching. We count on high-level faculty who bring real-world experience into the classroom and foster a hands-on approach to learning.

Our Purpose

At IE University, we foster positive change through education, research, and innovation. As a transformative educational institution, we empower students to make their mark on the world. We provide them with the skills, knowledge and environment needed to make a difference, and they join a supportive and international community that lasts a lifetime.

Our People

At IE we are:

• People-driven
• Change Builders
• Autonomy Enthusiasts
• Communication Enthusiasts
• Knowledge Champions

We are looking for a person to join a full-time position in Madrid.

Responsibilities

Your role as a Marketing Manager - Design & Architecture Programs will involve:

• Develop and implement comprehensive marketing plans specifically for design and architecture programs, aligning with overall strategic goals.
• Work closely with academic departments to understand the unique offerings of design and architecture programs and develop targeted marketing strategies.
• Analyze market trends, competitor activities, and student insights to refine and optimize marketing strategies for design and architecture programs.
• Manage the marketing budget for design and architecture programs, ensuring efficient allocation of resources to maximize ROI and value generation.
• Ensure consistent and effective communication of program benefits and unique selling points across all marketing channels.
• Oversee the successful launching of new design and architecture programs, coordinating with relevant stakeholders to ensure smooth execution.
• Monitor and report on the effectiveness of marketing campaigns for design and architecture programs, making data-driven decisions to optimize performance.
• Collaborate with other program marketers to ensure cohesive and integrated marketing strategies across all programs.
• Implement efficient working methodologies to enhance agility and deliver optimal marketing results.
• Foster and strengthen collaborative dynamics between all commercial departments involved in the marketing and selling of design and architecture programs, ensuring alignment and synergy.

Qualifications

To thrive in this role, you should have:

• Master’s degree from a top university in Architecture, Design, Marketing, creative industries or a related field.
• 5+ years of experience in marketing, preferably in higher education or the architecture, design, fashion, or creative industries.
• Marketing professional experience in an architecture or design studio, or academic study in architecture/design.
• Strong analytical skills and experience with market research and data analysis.
• Excellent communication and interpersonal skills.
• Proven ability to manage budgets and optimize resource allocation.
• Experience in developing and executing strategic marketing plans.
• Ability to work effectively in a cross-functional team environment.
• Proficiency in digital marketing tools and platforms.
• Strong project management skills.
• Creative thinking and problem-solving abilities.
• Industry expertise in the design and architecture field.

It’s time to bring your best and make your mark. Now the choice is yours!

If you want to be part of this educational revolution, we invite you to apply and be part of our amazing team at IE University.