Marketing Manager

DaoPay; España; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global payments company based in Barcelona is seeking a hands-on Marketing Manager to drive brand visibility and lead generation through data-driven strategies. The ideal candidate will have 3-5 years of B2B marketing experience, particularly in tech or payments, and proficiency in marketing tools such as Google Analytics and HubSpot. This full-time, on-site position offers the opportunity to lead innovative marketing technologies while collaborating with a supportive team culture.

Servicios

International environment

Modern office locations

Opportunity to lead AI adoption

Collaborative team culture

Formación

• 3-5 years of B2B marketing experience, ideally in tech or payments.
• Proven experience in managing and optimizing agency and partner performance.
• Strong understanding of emerging technologies in marketing, including AI.

Responsabilidades

• Develop and lead end-to-end marketing strategies online and offline.
• Build targeted lead generation marketing campaigns.
• Manage and coordinate external agencies with a focus on efficiency.

Conocimientos

B2B marketing experience

Agency management

Data-driven marketing

Project management

Proficiency in Google Analytics

Fluency in English

Herramientas

Google Analytics

SEMrush

HubSpot

Salesforce

WordPress

Adobe Suite

Descripción del empleo

Marketing Manager Hands-on | Agency Management | Performance & AI-Driven | Barcelona | On-Site | Full-Time DaoPay is at the forefront of the global payments industry — and we’re scaling fast. To fuel this growth, we are looking for a hands-on, results-oriented Marketing Manager to drive our brand visibility and lead generation through scalable, data-driven marketing strategies. You will not be expected to execute everything yourself, but you will be responsible for developing clear concepts, managing and steering external partners and agencies, and ensuring cost-efficient, high-impact marketing execution across multiple workstreams. In addition, we expect you to actively shape how Artificial Intelligence (AI) and new marketing technologies are integrated into our future marketing stack, keeping DaoPay competitive in an evolving landscape. Your Responsibilities :

Strategy & Execution :

Develop and lead end-to-end marketing strategies (online & offline) and ensure seamless execution Lead Generation & Performance :

Build targeted lead generation and performance marketing campaigns in collaboration with Sales (including Paid Media, SEA, SEO) Agency Management :

Manage, brief, and coordinate external agencies and freelancers, with a sharp focus on efficiency, quality, and cost control Content & Brand Leadership :

Define and implement a content strategy and position DaoPay as a thought leader through high-quality content (website, blog, social media) AI & Marketing Innovation :

Continuously evaluate and integrate AI-driven tools and marketing automation to future-proof our marketing capabilities and improve operational efficiency Sales Enablement :

Create impactful sales and marketing materials in line with compliance and industry standards. This includes preparing presentations for management meetings and audit documentation What You Bring :

3-5 years of B2B marketing experience, ideally in tech or payments. Proven experience in managing and optimizing agency and partner performance. Strong understanding of emerging technologies in marketing, including AI, automation, and data-driven marketing approaches. Excellent budget management and ROI-driven mindset. Proficiency in tools :

Google Analytics, SEMrush / Ahrefs, HubSpot / Salesforce, WordPress, Canva / Adobe Suite. Exceptional project management and multi-tasking capabilities — able to drive multiple initiatives simultaneously. Hands-on, proactive approach combined with strong strategic thinking. English fluency is a must, German & / or Spanish are a plus Why Join DaoPay? International environment with strong growth ambitions Modern office locations in Barcelona Opportunity to lead the adoption of AI and new marketing technologies Direct influence on marketing strategy and company success Collaborative and supportive team culture