Marketing Manager

DaoPay; Sevilla; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading payments company based in Barcelona is seeking a Marketing Manager to drive brand visibility and lead generation through data-driven marketing strategies. The role involves developing marketing strategies, managing external agencies, and integrating AI technologies. Ideal candidates should have 3-5 years of B2B marketing experience, especially in tech or payments, and proficiency in tools like Google Analytics. Join a dynamic team in a modern office environment.

Servicios

International environment

Modern office in Barcelona

Opportunity for influence on marketing strategy

Collaborative team culture

Formación

• 3-5 years of B2B marketing experience, ideally in tech or payments.
• Proven experience managing and optimizing agency and partner performance.
• Strong understanding of emerging marketing technologies and data-driven approaches.
• Exceptional project management and multi-tasking skills.

Responsabilidades

• Develop and lead end-to-end marketing strategies and ensure seamless execution.
• Build targeted lead generation and performance marketing campaigns.
• Manage and coordinate external agencies and freelancers.
• Define and implement a content strategy to position DaoPay as a thought leader.
• Evaluate and integrate AI-driven tools and marketing automation.
• Create impactful sales and marketing materials.

Conocimientos

B2B marketing experience

Agency management

Emerging marketing technologies

Budget management

Project management

Fluency in English

Proficiency in tools like Google Analytics

Herramientas

Google Analytics

SEMrush

HubSpot

Salesforce

WordPress

Canva

Adobe Suite

Descripción del empleo

Marketing Manager

Hands-on | Agency Management | Performance & AI-Driven | Barcelona | On-Site | Full-Time

DaoPay is at the forefront of the global payments industry — and we’re scaling fast. To fuel this growth, we are looking for a results-oriented Marketing Manager to drive our brand visibility and lead generation through scalable, data-driven marketing strategies.

You will develop clear concepts, manage external partners and agencies, and ensure cost-efficient, high-impact marketing execution across multiple workstreams. Additionally, you will shape how AI and new marketing technologies are integrated into our marketing stack to keep DaoPay competitive.

Your Responsibilities :

• Strategy & Execution : Develop and lead end-to-end marketing strategies (online & offline) and ensure seamless execution.
• Lead Generation & Performance : Build targeted lead generation and performance marketing campaigns in collaboration with Sales (including Paid Media, SEA, SEO).
• Agency Management : Manage, brief, and coordinate external agencies and freelancers with a focus on efficiency, quality, and cost control.
• Content & Brand Leadership : Define and implement a content strategy to position DaoPay as a thought leader through high-quality content (website, blog, social media).
• AI & Marketing Innovation : Evaluate and integrate AI-driven tools and marketing automation to enhance our marketing capabilities and operational efficiency.
• Sales Enablement : Create impactful sales and marketing materials aligned with industry standards, including presentations and audit documentation.

What You Bring :

• 3-5 years of B2B marketing experience, ideally in tech or payments.
• Proven experience managing and optimizing agency and partner performance.
• Strong understanding of emerging marketing technologies, including AI, automation, and data-driven approaches.
• Excellent budget management and ROI-driven mindset.
• Proficiency in tools: Google Analytics, SEMrush / Ahrefs, HubSpot / Salesforce, WordPress, Canva / Adobe Suite.
• Exceptional project management and multi-tasking skills to handle multiple initiatives simultaneously.
• Hands-on, proactive approach with strategic thinking.
• English fluency is required; German and/or Spanish are a plus.

Why Join DaoPay?

• International environment with strong growth ambitions.
• Modern office locations in Barcelona.
• Opportunity to lead AI and marketing technology adoption.
• Influence on marketing strategy and company success.
• Collaborative and supportive team culture.