Marketing Manager

The Luuma Family; Marbella; On-site; EUR 40,000 - 65,000; Full time

Job summary

The Luuma Family in Marbella is seeking a Marketing Manager to translate our family vision into clear, creative marketing actions for Luuma, Oyana and Moosa. You will lead strategy and calendars, coordinating with founders and operations to execute campaigns across the three venues.

We require 2–3 years in hospitality marketing, fluency in Spanish and English, and hands-on skills to turn ideas into results. This on-site role emphasizes branding, growth, and event-driven activity.

Qualifications

• 2–3 years in marketing, preferably hospitality/restaurants/beach clubs
• Experience managing campaigns, content and creative suppliers
• Strong knowledge of social media and marketing tools (Meta Business Suite, Canva, email marketing, analytics)
• Fluent Spanish and English; additional languages a plus
• On-site availability for key events and occasional weekends

Responsibilities

• Create and lead the marketing strategy for THE LUUMA FAMILY and each venue.
• Manage the annual marketing calendar with campaigns, content, events and activations.
• Protect and develop brand identity, tone, and visuals for the group and venues.
• Coordinate photographers, videographers, designers, agencies and other suppliers.
• Create briefs, track projects and ensure timely content delivery.
• Oversee social media, newsletters and online presence for all venues.
• Identify opportunities to grow brand awareness, bookings and loyalty.
• Measure campaign results and iterate for future success.
• Coordinate with Operations, HR and Finance for cross-department initiatives.
• Balance long-term branding with short-term commercial actions.

Skills

Marketing experience

Campaign management

Social media

Fluent Spanish/English

Tools

Meta Business Suite

Canva

Email marketing tools

Analytics tools

Job description

Marketing Manager - THE LUUMA FAMILY

About us

THE LUUMA FAMILY brings together three venues with their own personality: Luuma, Oyana and Moosa. Each one has its own identity and experience, but together they form one family and one hospitality brand.

We are looking for a Marketing Manager who can translate the vision of the family and its three venues into clear, creative and effective marketing actions, and make sure they are brought to life.

We are looking for someone with vision, good judgement and strong execution skills; someone who doesn’t just come up with ideas, but can turn them into actions and see them through from start to finish.

The role

You will be part of the THE LUUMA FAMILY support team, working alongside the Operations, HR, and Finance & Administration teams. You will be responsible for developing and leading the marketing strategy for THE LUUMA FAMILY and its three venues.

You will work closely with the Founders and the Operations Director, connecting the overall vision of the business with the day-to-day planning and execution of marketing activities.

You will lead the marketing agenda across the group, making sure that ideas, campaigns and opportunities are turned into well-planned and well-executed actions.

Your mission: to turn the vision of THE LUUMA FAMILY, Luuma, Oyana and Moosa into a clear marketing strategy and calendar, and lead its implementation.

Responsibilities

• Create and develop the overall marketing strategy for THE LUUMA FAMILY and each of its venues.
• Create and manage the annual marketing calendar, including campaigns, content, events and commercial activations, ensuring everything is planned in advance and delivered on time.
• Protect and develop the brand identity, visual language and tone of voice of the group and each venue.
• Coordinate external collaborators such as photographers, videographers, designers, agencies and other suppliers.
• Create clear briefs, follow up on projects and ensure the correct delivery of content and campaigns.
• Manage the social media channels, newsletters and online presence of all three venues.
• Identify new opportunities to increase brand awareness, traffic, bookings, revenue and customer loyalty.
• Measure the results of marketing activities and use these insights to improve future campaigns.
• Work closely with Operations, HR and Finance whenever marketing initiatives require coordination between departments.
• Balance long-term brand building with commercial and tactical actions that generate results.

Who we are looking for

Requirements

• Minimum 2–3 years of experience in marketing, preferably within hospitality, restaurants, beach clubs, leisure or lifestyle.
• Experience managing campaigns, content and creative suppliers.
• Strong knowledge of social media and common marketing tools such as Meta Business Suite, Canva or similar, email marketing and analytics tools.
• Fluent Spanish and English. Additional languages are a plus.
• Availability to be on-site for key events and important moments, including occasional weekends.

Your profile

• Motivated, energetic and proactive.
• Creative, with strong judgement and a natural feel for hospitality, lifestyle and branding.
• Able to turn ideas into actions and make sure they happen.
• Highly organised, with strong planning and follow-up skills.
• Comfortable taking responsibility and working independently.
• Able to move easily between strategy and hands‑on execution.
• Attentive to content, image, communication and detail.
• A strong communicator and team player.
• Passionate about hospitality, restaurants, beach clubs, events and lifestyle.

What we value

We are not looking for someone who simply creates marketing plans. We are looking for someone who takes ownership, spots opportunities, brings energy and becomes an active part of THE LUUMA FAMILY.

Someone who thinks ahead, cares about the details and is also willing to be on the ground when needed to achieve the result we are looking for.

Someone who understands that great marketing is not just about communication: it is about creating desire, bringing customers through the door and strengthening the brand experience.

Think it. Plan it. Make it happen.

Conditions

• Location: Marbella
• Contract: Permanent, full-time
• Working hours: Monday to Thursday, 8:30 am – 5:00 pm, and Friday, 8:30 am – 3:30 pm. Summer intensive working hours, with flexibility for events and occasional weekends.
• Salary: Based on experience and suitability for the role.
• Start date: 1 November.