Marketing Manager

Orbik Cybersecurity Arteche Group; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading cybersecurity company is seeking a dynamic Marketing Manager to develop and implement strategic marketing plans aimed at increasing product awareness and demand. You will collaborate with product and sales teams to ensure successful product launches and marketing campaigns, while also leveraging digital channels to create a robust sales funnel. Candidates should have at least 2 years of B2B marketing experience, proficiency in digital marketing tools, and fluency in English.

Servicios

Competitive salary and benefits package

Opportunities for professional growth and development

Work with a talented and collaborative team

Formación

• Minimum of 2 years of experience in B2B marketing, ideally in technical environments.
• Exceptional ROI tracking skills.
• Advanced skills in productivity applications and marketing automation tools.

Responsabilidades

• Develop strategic marketing plans to drive product awareness and demand.
• Coordinate product launches and evaluate marketing program effectiveness.
• Create sales funnels through digital channels.

Conocimientos

B2B Marketing

Digital Marketing

ROI tracking

SEO

Content Marketing

Social Media Management

Marketing Automation

Fluency in English

Educación

Bachelor's degree in Business or Marketing

Herramientas

Canva

Microsoft Office

Project Management Software

Marketo

Pardot

Google Analytics

LinkedIn Marketing

Descripción del empleo

We are seeking a dynamic and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing strategic marketing plans to drive product awareness, demand, and adoption for Orbik products and services. You will collaborate closely with our product and sales teams to ensure successful product launches and ongoing marketing campaigns.

Responsibilities :

• Work closely with product management and the marketing team to develop positioning and messaging that resonates with our buyer personas.
• Assess the effectiveness of marketing programs and report necessary changes.
• Create a robust sales funnel through digital channels such as content marketing, social media, SEO, and search engine advertising.
• Plan and execute events.
• Coordinate product launches and implement improvements for existing products.
• Support the creation of whitepapers and documentation for sales and marketing using tools like Canva.
• Minimum of 2 years of experience in B2B marketing, ideally in highly technical environments.
• Advanced skills in productivity applications (Microsoft Office, Project, Basecamp).
• Knowledge of collaboration and CRM tools.
• Experience with marketing automation tools (Marketo, Pardot, Google Analytics, LinkedIn marketing).
• Exceptional ROI tracking skills.
• Fluent in English, both written and oral.

Preferred qualifications :

• Bachelor's degree in Business or Marketing.
• Experience leading LinkedIn campaigns.
• Technical content creation abilities.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Work with a talented and collaborative team.

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