Marketing Manager

beBeeBrandStrategist; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company is seeking a Brand Strategist in Madrid to drive brand planning from development through execution. This role involves managing the budget, collaborating with agencies, and ensuring alignment with marketing strategies, targeting consumer needs while leading a team to achieve brand goals. Ideal candidates will have a degree in Marketing or Business, be fluent in English and Spanish, and possess several years of relevant experience in FMCG.

Formación

• Fluency in Spanish and English, other languages a plus.
• 2-5 years of experience in brand management, preferably in FMCG.
• Understanding of brand experience events in music, sports, or entertainment.

Responsabilidades

• Manage the brand budget and align with international strategies.
• Lead local agencies and track KPIs to recommend insights.
• Understand consumer targets and propose resonant activities.

Conocimientos

Budget management skills

Project management

Team spirit

Critical thinking

Interpersonal skills

Time management

Educación

University degree in Marketing or Business Administration

Master's degree in related field

Herramientas

Professional marketing tools

Descripción del empleo

A Brand Strategist is responsible for driving the brand planning process from development to execution.

Key Responsibilities :

• Manage the brand budget, taking full responsibility for the A&P budget.
• Align with international strategy through constant communication with stakeholders.
• Lead selection and briefings with local agencies and cross-functional teams.
• Secure execution and follow-up of annual plans, including ATL and BTL activities.
• Monitor achievement and development opportunities of current strategy, track KPIs, and draw insights and recommendations.
• Deeply understand consumer targets to propose activities that resonate with them.
• Constantly follow market evolution first-hand and understand business needs.
• Team management, motivation, and development, including interns and CMs.
• CLOSE COLLABORATION WITH INTERNAL DEPARTMENTS

Required Profile :

• University degree in Marketing or Business Administration, a master's degree is a plus.
• Spanish and English fluency, other languages are a plus.
• At least 2-5 years of professional experience in brand management, preferably in FMCG.
• Familiarity with activation and brand experience events, preferably in music, sports, or entertainment.
• Excellent knowledge and experience with professional marketing tools, structures, and processes.
• Ability to take responsibility and work autonomously.
• Team spirit.
• Budget management skills and proficiency.
• Outstanding aptitude for time management and project management.
• Strong interpersonal skills and willingness to listen.
• Critical thinking and decision-making ability.