Marketing Manager

Orbik Cybersecurity Arteche Group; Las Palmas de Gran Canaria; Presencial; EUR 35.000 - 60.000; Jornada completa

Descripción de la vacante

A leading company in cybersecurity is seeking a Marketing Manager to drive product awareness and adoption. This role involves developing strategic marketing plans, collaborating with teams, and leveraging digital channels for demand generation. The successful candidate will have experience in B2B marketing, particularly within technical fields, and will be tasked with creating effective marketing strategies to support product launches.

Servicios

Competitive salary and benefits package

Opportunities for professional growth and development

Work with a talented and collaborative team

Formación

• Minimum of 2 years of experience in B2B marketing, ideally in highly technical environments.
• Advanced skills in productivity applications.
• Exceptional ROI tracking skills.

Responsabilidades

• Develop and execute strategic marketing plans to drive product awareness.
• Collaborate with product management and marketing team for product positioning.
• Create a robust sales funnel through digital channels.

Conocimientos

B2B marketing

Digital marketing

Content marketing

SEO

English fluency

Educación

Bachelor's degree in Business or Marketing

Herramientas

Marketo

Pardot

Google Analytics

Microsoft Office

Basecamp

Descripción del empleo

We are seeking a dynamic and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing strategic marketing plans to drive product awareness, demand, and adoption for Orbik products and services. You will collaborate closely with our product and sales teams to ensure successful product launches and ongoing marketing campaigns.

Responsibilities :

• Work closely with product management and the marketing team to develop positioning and messaging that resonates with our buyer personas.
• Assess the effectiveness of marketing programs and report necessary changes.
• Create a robust sales funnel through digital channels such as content marketing, social media, SEO, and search engine advertising.
• Plan and execute events.
• Coordinate product launches and implement improvements for existing products.
• Support the creation of whitepapers and documentation for sales and marketing using tools like Canva.
• Minimum of 2 years of experience in B2B marketing, ideally in highly technical environments.
• Advanced skills in productivity applications (Microsoft Office, Project, Basecamp).
• Knowledge of collaboration and CRM tools.
• Experience with marketing automation tools (Marketo, Pardot, Google Analytics, LinkedIn marketing).
• Exceptional ROI tracking skills.
• Fluent in English, both written and oral.

Preferred qualifications :

• Bachelor's degree in Business or Marketing.
• Experience leading LinkedIn campaigns.
• Technical content creation abilities.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Work with a talented and collaborative team.

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