Marketing Manager

VeSync; La Rioja; Presencial; EUR 40.000 - 70.000; Jornada completa

Descripción de la vacante

An established industry player in smart home solutions is seeking a dynamic Marketing Manager to drive product optimization and localization strategies for the Spanish market. This role involves conducting market research, collaborating with international teams, and leading the development of marketing content tailored to local preferences. The ideal candidate will have a strong background in marketing, excellent analytical skills, and a passion for consumer electronics. Join a forward-thinking company that values innovation and teamwork, and make a significant impact on product success in the competitive landscape of smart home technology.

Formación

• 5+ years in marketing or brand management, preferably in consumer electronics.
• Strong skills in data analysis and localization marketing strategies.

Responsabilidades

• Conduct market research and optimize products for the Spanish market.
• Lead localization and conversion optimization of marketing content.

Conocimientos

Marketing Strategy

Data Analysis

Localization Marketing

Project Management

Cross-Cultural Communication

Educación

Bachelor's Degree

Descripción del empleo

VeSync is a company focused on smart home and wellness solutions. Powered by AI, cloud platforms and rich content resources, our Cosori, Levoit, Etekcity and Pawsync brands are providing personalized and intelligent solutions for a wide range of users. At present, VeSync has established several localization teams in Europe, and we are looking forward to your joining.

Job Responsibilities :

• Conduct market research and product optimization for the Spanish market, regularly analyzing consumer behavior and competitive products. Provide feedback to headquarters on product iterations and collaborate with the R&D team to optimize existing products or propose new product development based on localization needs.
• Lead the localization and conversion optimization of marketing content, including visual materials, product descriptions, and video scripts for Amazon Spain and distributor channels. Ensure content aligns with local consumer preferences and enhances page conversion rates. Develop differentiated content strategies for online and offline channels.
• Participate in the product definition phase, providing prioritized feature requirements for the Spanish market. Develop and execute marketing plans for new product launches while coordinating with distributor teams for promotional activities.
• Optimize terminal display and POSM management by conducting regular visits to key account (KA) stores (e.g., Carrefour, MediaMarkt). Assess product display effectiveness, design layouts suited to Spanish consumer shopping behavior, and refine product manuals, price tags, and experience materials.
• Collaborate with teams in China, the U.S., and Germany, working alongside distributors to plan online and offline marketing activities. Ensure market feedback effectively drives product improvements and regularly synchronize market trends with headquarters to adapt internal processes to local needs.

Job Requirements :

• Bachelor’s degree or higher, with 5+ years of experience in marketing, brand management, or product promotion. Experience in the consumer electronics or home appliance industry is preferred.
• Familiarity with Spanish consumer behavior, cultural preferences, and e-commerce ecosystem, with strong localization marketing strategy skills.
• Strong data analysis capabilities to optimize products and marketing strategies based on market research and user feedback.
• Experience in brand promotion and public relations event planning, with the ability to independently develop and execute marketing plans.
• Fluency in Spanish and English, with excellent cross-cultural communication and project management skills.
• Innovative mindset, capable of developing competitive localization marketing strategies based on market trends.
• Strong execution skills, with the ability to manage multiple tasks in a fast-paced environment and ensure successful implementation.