Marketing Manager

LaFinteca; Comunidad Valenciana; Presencial; EUR 35.000 - 65.000; Jornada completa

Descripción de la vacante

Una empresa innovadora en tecnología financiera busca un experto en adquisición de usuarios para el sector iGaming. En este rol, serás responsable de diseñar estrategias de marketing B2B, gestionar presupuestos publicitarios y colaborar con equipos creativos para producir contenido atractivo. Se requiere experiencia en marketing de rendimiento y un enfoque analítico para evaluar la efectividad de las campañas. Si tienes pasión por el marketing digital y la tecnología, esta es la oportunidad perfecta para unirte a un equipo en crecimiento y contribuir a soluciones revolucionarias en el sector financiero.

Formación

• 3+ años de experiencia en adquisición de usuarios en el sector iGaming.
• Experiencia en tecnologías de IA y análisis de datos.

Responsabilidades

• Desarrollar estrategias de marketing B2B para el sector de juegos en línea.
• Colaborar con equipos creativos para producir anuncios efectivos.

Conocimientos

Adquisición de usuarios

Marketing de rendimiento

Análisis de datos

Pensamiento crítico

Creatividad

Dominio del inglés

Dominio del español

Herramientas

Google Ads

TikTok

Google Tag Manager

Google Analytics

Google Optimize

Amplitude

Tableau

Descripción del empleo

• Crafting a robust strategy for B2B marketing development tailored to the online gaming sector;
• Effectively managing advertising budgets to meet both marketing and financial objectives;
• Collaborating with the creative team to produce high-quality ad creatives that convert, setting tasks for the creative team, participating in brainstorming sessions, and evaluating designers’ work;
• Organizing promotional activities, PR efforts, SEO initiatives, and UX / UI design enhancements for our product websites, all geared towards amplifying inbound customer channels;
• Collaborating seamlessly with sales teams to devise marketing collateral, presentations, and tools that bolster the sales process and propel revenue expansion;
• Evaluating campaign effectiveness results, monitoring key marketing metrics and adjusting your strategy based on data;
• Researching direct and indirect competitors to identify successful user acquisition approaches and marketing channels specific to e-commerce.

To be successful in this role, you’ll need:

• 3+ years of experience in user acquisition / performance marketing in the Latam region within the iGaming sector in a FinTech environment;
• Expertise in AI technologies, such as machine learning, data analysis, and personalization;
• A deep understanding of digital marketing channels, including social media, email marketing, SEO, SEM, and content marketing;
• Proven experience in navigating the B2B landscape and engaging with users;
• Proficiency in using analytics tools to track and analyze marketing campaign performance;
• Strong critical thinking, data-driven approach, and strong analytical skills;
• Proficiency in English and Spanish;
• Ability to analyze large volumes of information and draw conclusions;
• A track record of devising and executing B2B marketing strategies meticulously aligned with company objectives and tailored;
• Creativity and the ability to generate high-quality ideas and hypotheses.

Additional skills that would be beneficial:

• Experience with Google Ads and TikTok for marketing campaigns;
• Proficiency in Portuguese;
• Skills in working with Amplitude and Tableau for marketing analytics;
• Proficiency in Google Tag Manager, Google Analytics, and Google Optimize.

If you are eager to join the financial technology revolution and have a passion for developing game-changing solutions, we invite you to join our growing team at LaFinteca.