Marketing Manager

Kaspersky; Comunidad de Madrid; Presencial; EUR 63.000 - 85.000; Jornada completa

Descripción de la vacante

Kaspersky is seeking a Marketing Manager to develop and roll out integrated marketing campaigns for the retail sector and support campaigns for corporate clients and channel in Spain. This is a full‑time role with compensation aligned to sector standards.

You will lead multi‑channel marketing plans, manage lead generation and nurture programs, and collaborate with Sales, Channel partners and European teams to drive pipeline and revenue growth. This is a challenging, rewarding opportunity.

Formación

• 10+ years of experience in a B2B marketing role.
• Fluent English; additional languages such as Portuguese, French or Italian are an advantage.
• Experience in demand generation, lead management and lead nurturing.
• Experience in marketing communications and content creation.
• Strong commercial awareness, with the ability to analyze campaign performance, ROI, pipeline contribution and business impact.
• Experience developing and implementing integrated marketing plans with clearly defined objectives and measures of success.
• Experience working closely with Sales and Channel teams in a B2B environment.
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines under pressure.
• Strong collaboration and stakeholder management skills.
• Excellent verbal and written communication skills.
• Data-driven and results-oriented mindset.
• Highly motivated self-starter with the ability to work both independently and collaboratively.

Responsabilidades

• Develop and execute the annual B2B marketing plan in alignment with business objectives, sales priorities and budget.
• Plan and execute integrated marketing campaigns across multiple channels to generate awareness, demand and pipeline.
• Manage lead generation and the end‑to‑end lead lifecycle, including acquisition, nurturing, qualification and handover to Sales.
• Coordinate the telemarketing team (2 members) to support lead qualification, nurturing and pipeline generation.
• Work closely with the B2B Sales team to support pipeline development, customer acquisition and revenue growth.
• Develop and execute joint marketing plans with Partner Marketing Managers in line with the Channel Sales strategy, including MDF‑funded activities and channel communications.
• Plan, organize and manage B2B events, webinars and tradeshows end‑to‑end, including logistics, vendors, internal coordination and post‑event follow‑up.
• Manage the marketing budget, ensuring effective allocation, financial accuracy and budget control.
• Develop campaign content and execute targeted lead nurturing and lifecycle communications across different products, audiences and customer stages.
• Measure and report marketing performance, including campaign ROI, pipeline contribution, revenue influence and agreed KPIs.
• Ensure accurate campaign and lead tracking, attribution and database management across marketing and CRM systems.
• Collaborate with European Marketing, Sales, Channel and other key stakeholders to ensure effective execution and alignment of marketing activities.

Conocimientos

B2B marketing

Demand generation

Lead management

Lead nurturing

Marketing communications

Content creation

Campaign analytics

Sales collaboration

Project management

Stakeholder management

Descripción del empleo

Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 29 years.

We have 400 million unique users, 270 000 corporate clients, 517 products, 1100 technological patents and 34 offices around the world. Today our team has more than 5 500 top level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving.

Kaspersky is looking for a Marketing Manager who will be responsible for development, management and roll‑out of integrated marketing campaigns for the retail sector as well as support in the development and roll‑out of integrated campaigns for corporate customers and channel.

Employment Type: Full‑time

Compensation: According to Convenio Colectivo del Sector del Comercio del Metal

Classification level: Grupo 3 o 4

Salary Range: €63,000 - €85,000 gross annual package (including bonus)

Key Responsibilities:

• Develop and execute the annual B2B marketing plan in alignment with business objectives, sales priorities and budget;
• Plan and execute integrated marketing campaigns across multiple channels to generate awareness, demand and pipeline;
• Manage lead generation and the end‑to‑end lead lifecycle, including acquisition, nurturing, qualification and handover to Sales;
• Coordinate the telemarketing team (2 members) to support lead qualification, nurturing and pipeline generation;
• Work closely with the B2B Sales team to support pipeline development, customer acquisition and revenue growth;
• Develop and execute joint marketing plans with Partner Marketing Managers in line with the Channel Sales strategy, including MDF‑funded activities and channel communications;
• Plan, organize and manage B2B events, webinars and tradeshows end‑to‑end, including logistics, vendors, internal coordination and post‑event follow‑up;
• Manage the marketing budget, ensuring effective allocation, financial accuracy and budget control;
• Develop campaign content and execute targeted lead nurturing and lifecycle communications across different products, audiences and customer stages;
• Measure and report marketing performance, including campaign ROI, pipeline contribution, revenue influence and agreed KPIs;
• Ensure accurate campaign and lead tracking, attribution and database management across marketing and CRM systems;
• Collaborate with European Marketing, Sales, Channel and other key stakeholders to ensure effective execution and alignment of marketing activities.

Main Requirements:

• 10+ years of experience in a B2B marketing role;
• Fluent English; additional languages such as Portuguese, French or Italian are an advantage;
• Experience in demand generation, lead management and lead nurturing;
• Experience in marketing communications and content creation;
• Strong commercial awareness, with the ability to analyze campaign performance, ROI, pipeline contribution and business impact;
• Experience developing and implementing integrated marketing plans with clearly defined objectives and measures of success;
• Experience working closely with Sales and Channel teams in a B2B environment;
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines under pressure;
• Strong collaboration and stakeholder management skills;
• Excellent verbal and written communication skills;
• Data‑driven and results‑oriented mindset;
• Highly motivated self‑starter with the ability to work both independently and collaboratively.

We Offer:

• Interesting work as part of the professional team of the world’s largest privately held IT security company;
• Competitive salary;
• Opportunities for career and professional development;
• Regular corporate events and team‑building.