Marketing Manager

Kaspersky; Madrid; Presencial; EUR 63.000 - 85.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Career development

Team events

Professional environment

Descripción de la vacante

Kaspersky is seeking a Marketing Manager to lead the development, management and rollout of integrated marketing campaigns for the retail sector and support corporate campaigns and channel. The role is full-time, based in Madrid, with a gross annual package of €63,000–€85,000 including bonus.

The candidate will drive B2B launches, create materials for resellers, test campaigns and websites, and coordinate with sales and partners to optimize outcomes.

Formación

• Marketing-focused education or equivalent experience.
• Strong copywriting and campaign management skills.
• Customer- and service-oriented mindset.
• Structured, process-driven working method.
• Team player with resilience and willingness to learn.

Responsabilidades

• Implement B2B launches and campaigns.
• Create marketing materials for end-customers and resellers.
• Test localized marketing materials and approve with stakeholders.
• Test new websites for campaign launches and coordinate releases.
• Communicate B2B campaigns and provide KPI reporting.
• Adapt launch materials and perform minor layout/text edits.
• Optimize B2B websites and partner communications.
• Support Sales and Inside Sales in marketing inquiries.
• Manage newsletters for B2B end customers and partners.
• Support B2B channel and partner marketing activities, including collateral.

Conocimientos

Copywriting

Campaign management

Customer service mindset

Structured work method

Teamwork

Stress resistance

Self-motivation

Continuous learning

Educación

Marketing education

Descripción del empleo

Kaspersky has been protecting individuals and corporate clients all over the world from cyber threats for 29 years.

We have 400 million unique users, 270 000 corporate clients, 517 products, 1100 technological patents and 34 offices around the world. Today our team has more than 5 500 top level experts, all of them regular people with their own talents and hobbies.

Together we protect the world from cyber threats.

Join us to become part of an exceptional team, while remaining yourself and using your skills to keep us growing and evolving.

Kaspersky is looking for a Marketing Manager who will be responsible for development, management and roll-out of integrated marketing campaigns for the retail sector as well as support in the development and roll-out of integrated campaigns for corporate customers and channel.

Employment Type: Full-time

Salary Range: €63,000 - €85,000 gross annual package (including bonus)

Key Responsibilities:

• Implementation of B2B launches and campaigns;
• Creation of marketing materials for end-customers and resellers in coordination with the responsible colleagues;
• Testing of new localized marketing materials, approval in coordination with the responsible colleagues;
• Testing of new websites for the launch or campaign (KL-internally and externally for partners), release in coordination with the responsible colleagues;
• Communication of B2B end-customer campaigns and / or information (e.g. event mailings and landing pages) via Market including reporting of relevant KPIs, except B2B store communication (promotions and lifecycle);
• Adaptation of launch or campaign-relevant materials on request, minor layout and text work if necessary;
• Optimization of B2B websites;
• Support of Sales and Inside Sales Teams in marketing related partner inquiries;
• Implementation of all newsletters (B2B end customer, B2B Partner);
• Support of B2B channel and partner marketing activities, including partner communications, campaigns and sales enablement materials.

B2B Marketing Assets:

• Coordination and localization of B2B product packaging and related launch assets;
• Development and adaptation of B2B sales and partner enablement materials, including bundles, banners, print materials, roll-ups and mailings;
• Review and approval of B2B marketing assets, including banners, newsletters, print materials and campaign collateral;
• Coordination of B2B print advertising, including advertorials, print ads, media buying, publisher management and content delivery;
• Support of strategic B2B partnerships and sponsorship activations, including Eintracht Frankfurt where required;
• Management and routing of B2B "Contact Us" requests to support lead and customer engagement;
• Coordination of B2B product launch assets, including boxes, boxshots, data sheets, leaflets and videos;
• Coordination of industry awards and related marketing assets in cooperation with the PR/press agency.

Marketing Operations:

• Planning, commissioning, contracting and billing of B2B marketing activities within the "KASPERSKY LAB S.L.U." Direct Marketing Budget, including PO management and budget controlling;
• Management of Indirect Marketing Budget / MDF activities, including PO management, controlling and coordination of channel and partner marketing investments;
• Management of marketing contracts, purchasing processes and contract portal activities;
• Coordination with Sales, Finance, Purchasing and relevant internal and external stakeholders to support the execution of B2B marketing activities.

Main Requirements:

• Marketing-oriented education (university, additional education, agency experience);
• Solid knowledge in copywriting and campaign management;
• Customer and service-oriented thinking and acting;
• Structured, process-oriented working method;
• Confident and binding appearance;
• Friendliness and ability to work in a team;
• Stress resistance;
• Ability to self-motivate;
• Willingness to continuous further training.

We Offer:

• Interesting work as part of the professional team of the world's largest privately held IT security company;
• Opportunities for career and professional development;
• Regular corporate events and team-building.