Marketing Manager

Orbik Cybersecurity Arteche Group; Burgos; Presencial; EUR 30.000 - 50.000; Jornada completa

Descripción de la vacante

A leading cybersecurity group is seeking a Marketing Manager to drive the marketing strategy for its products and services. The successful candidate will lead digital marketing efforts, enhance product positioning, and foster teamwork to ensure impactful marketing campaigns. Ideal applicants should possess a strong background in B2B marketing, technical environments, and fluency in English.

Servicios

Competitive salary and benefits package

Opportunities for professional growth and development

Collaborative team environment

Formación

• Minimum of 2 years of experience in B2B marketing in technical environments.
• Experience with marketing automation tools and exceptional tracking skills.
• Advanced skills in productivity applications.

Responsabilidades

• Develop marketing strategies to drive product awareness and demand.
• Create a robust sales funnel through digital channels.
• Coordinate product launches and execute marketing campaigns.

Conocimientos

B2B Marketing

Digital Marketing

Content Marketing

SEO

Social Media

ROI Tracking

Fluency in English

Educación

Bachelor's degree in Business or Marketing

Herramientas

Marketing Automation Tools

Microsoft Office

CRM Tools

Canva

Descripción del empleo

We are seeking a dynamic and experienced Marketing Manager to join our team. In this role, you will be responsible for developing and executing strategic marketing plans to drive product awareness, demand, and adoption for Orbik products and services. You will collaborate closely with our product and sales teams to ensure successful product launches and ongoing marketing campaigns.

Responsibilities :

• Work closely with product management and the marketing team to develop positioning and messaging that resonates with our buyer personas.
• Assess the effectiveness of marketing programs and report necessary changes.
• Create a robust sales funnel through digital channels such as content marketing, social media, SEO, and search engine advertising.
• Plan and execute events.
• Coordinate product launches and implement improvements for existing products.
• Support the creation of whitepapers and documentation for sales and marketing using tools like Canva.
• Minimum of 2 years of experience in B2B marketing, ideally in highly technical environments.
• Advanced skills in productivity applications (Microsoft Office, Project, Basecamp).
• Knowledge of collaboration and CRM tools.
• Experience with marketing automation tools (Marketo, Pardot, Google Analytics, LinkedIn marketing).
• Exceptional ROI tracking skills.
• Fluent in English, both written and oral.

Preferred qualifications :

• Bachelor's degree in Business or Marketing.
• Experience leading LinkedIn campaigns.
• Technical content creation abilities.
• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• Work with a talented and collaborative team.

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