Marketing Manager

LaFinteca; Barcelona; Presencial; EUR 40.000 - 80.000; Jornada completa

Descripción de la vacante

An innovative firm is looking for a B2B Marketing Manager to spearhead marketing strategies in the online gaming sector. This role involves managing advertising budgets, collaborating with creative teams, and analyzing campaign effectiveness to drive customer acquisition and revenue growth. The ideal candidate will have extensive experience in user acquisition and performance marketing, particularly within the Latam iGaming sector, and will be adept in using AI technologies and analytics tools. Join a dynamic team dedicated to transforming financial technology through innovative marketing solutions.

Formación

• 3+ years of experience in user acquisition and performance marketing.
• Expertise in AI technologies and data analysis.

Responsabilidades

• Develop a robust B2B marketing strategy for the online gaming industry.
• Collaborate with creative teams to produce high-quality ad creatives.

Conocimientos

User Acquisition

Performance Marketing

Data Analysis

Digital Marketing Channels

Critical Thinking

Problem Solving

Fluent in English

Fluent in Spanish

Herramientas

Google Ads

TikTok Advertising

Amplitude

Tableau

Google Tag Manager

Google Analytics

Google Optimize

Descripción del empleo

Job Description: B2B Marketing Manager in Online Gaming Sector

We are seeking a skilled B2B Marketing Manager to develop and execute strategies tailored to the online gaming sector. The role involves managing advertising budgets, collaborating with creative teams, organizing promotional activities, and analyzing campaign effectiveness to drive customer acquisition and revenue growth.

Responsibilities:

1. Develop a robust B2B marketing strategy specific to the online gaming industry.
2. Manage advertising budgets effectively to meet marketing and financial goals.
3. Collaborate with the creative team to produce high-quality ad creatives, set tasks, participate in brainstorming, and evaluate designs.
4. Organize promotional activities, PR, SEO, and UX/UI enhancements to increase inbound customer channels.
5. Work with sales teams to create marketing collateral, presentations, and tools to support sales and revenue growth.
6. Monitor and evaluate campaign performance, analyze key marketing metrics, and adjust strategies accordingly.
7. Research competitors to identify successful user acquisition channels and marketing approaches in e-commerce.

Qualifications:

1. 3+ years of experience in user acquisition and performance marketing within the Latam iGaming sector, preferably in FinTech.
2. Expertise in AI technologies, machine learning, data analysis, and personalization.
3. Deep understanding of digital marketing channels including social media, email, SEO, SEM, and content marketing.
4. Proven experience in B2B marketing and user engagement.
5. Proficiency with analytics tools for tracking and analyzing marketing campaigns.
6. Strong critical thinking, data analysis, and problem-solving skills.
7. Fluent in English and Spanish.
8. Ability to analyze large data sets and derive actionable insights.
9. Track record of designing and executing tailored B2B marketing strategies aligned with company goals.
10. Creative mindset with the ability to generate innovative ideas.

Preferred Skills:

1. Experience with Google Ads and TikTok advertising campaigns.
2. Proficiency in Portuguese.
3. Experience with Amplitude and Tableau for analytics.
4. Knowledge of Google Tag Manager, Google Analytics, and Google Optimize.

If you are passionate about financial technology and developing innovative solutions, we invite you to join LaFinteca's growing team.

For career inquiries, please contact our manager. We will respond as soon as possible.